Your product is better than that other company’s product. Fact.

You know that to be true because, when you measure your product against whatever metric you’ve made up, your product comes out better.

But if customers aren’t moving to you in droves, your opinion that your product is ‘better’ is simply wrong.

You’re using the wrong metric.

You have to take the time to understand what it is your customers actually want – that’s how you create a product that’s better.

Your thing might be great in your eyes but it’s customer opinion that ultimately matters.