Don’t let perfectionism be the sneaky saboteur of your new product release

In my work with companies selling to the education sector, I’ve witnessed this unfortunate scenario far too often. They fall into the trap of aiming for a 100% flawless product, and it ends up holding them back.

Here are the two common traps they find themselves in:

1. The “I’ll Think It All Up” Trap

Some folks genuinely believe they can conjure up the ultimate solution by brainstorming in their cosy office or bedroom (their ivory tower). But here’s the truth – you’ve got to get your solution out into the real world! Put it to the test and see if it genuinely meets your customers’ needs.

2. The “Fear of Failure” Trap

Ah, the fear of messing up. It’s a powerful force that can keep you strategizing for ages, trying to ensure failure is nowhere in sight. But the only way to create something truly amazing is by putting it in front of your customers. Embrace their feedback, learn from it, and let it shape your masterpiece.

All this perfectionism isn’t good for business. Waiting endlessly for the “perfect” solution only gives your competitors an opportunity to gather feedback, make improvements, and snatch up your market share.

All you need is a Minimum Viable Product (MVP) to bring to the market and an open mind. Your customers are the real experts here. They’ll give you the precise insights you need to craft that perfect solution.

So, embrace imperfection, launch with confidence, and let your customers guide you to greatness! And don’t let perfectionism be the sneaky saboteur of your new product release!