Are you guilty of bad love?

Bad love: when your affection for customers is solely based on the revenue they bring. Ask yourself, if they didn’t contribute financially, would you still talk to them, believe in them or invest in them? Is it the money you love, or the customer?

Good love: genuinely caring for your customers, regardless of their financial value. Even if the relationship ends, your business gains in reputation and brand loyalty. You become the go-to for recommendations, known for going above and beyond.

Love your customers for who they are, not just what they bring financially. Strong relationships lead to happier outcomes for everyone involved.

💖 Happy Valentine’s Day! 💖