Customer testimonials are one of THE biggest marketing tools you can have in your kitbag when it comes to selling in the education sector as peer-to-peer advocacy is everything.

Here’s why you should ask for them and share them:

1. They build trust.

Testimonials from satisfied customers serve as social proof, building trust and credibility in your brand. Potential customers are more likely to trust the experiences of their peers.

2. They help you win new business.

Positive testimonials showcase your product’s value proposition and demonstrate real-world benefits. They can be powerful tools in persuading potential customers to choose your EdTech solution over competitors.

3. They help you retain customers.

Happy customers are your best advocates. Sharing their positive experiences not only reinforces their loyalty but also encourages retention by highlighting the value your platform delivers.

If you don’t already, start gathering and sharing customer testimonials to increase brand presence and drive growth.

It’s #testimonialtuesday today so why not share one in the comments straight away! 👇