Perfectionism is just Procrastination in disguise . . . and Procrastination will kill a product release stone dead.

You see this happen all the time in software, and unfortunately Edtech is no exception!   Companies aim to only release a 100% perfect product because they fall into one of these traps:

1. They honestly believe they can create an amazing solution through ‘thinking things up’ in their office/bedroom/ivory tower.

What they really need to do is get their solution out into the real world to see if it really meets the customers’ needs.

2.  They’re scared of messing up so spend a lot of time strategizing to try and ensure they don’t fail at all.

The truth is the only way anyone can create an amazing solution is by putting it in front of your customers, getting feedback and learning from it.

The problem is that all this Perfectionism is bad for business.  Waiting and waiting to release what you believe to be the perfect solution simply allows your competitors to gain feedback, make improvements and win your market.  All you need is a Minimum Viable Product (MVP) to take to market and an open mind – the customers will tell you exactly what you need to do to create a perfect solution!

Photo by Braydon Anderson on Unsplash