“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Jurassic Park, 1993

Sound business advice there. Just because you can build it, it doesn’t mean you should.

So why do so many tech companies go all Jurassic Park on us and stuff their solutions with things their users really don’t want or need?

I see it happen a lot in my industry – the Edtech sector – ultimately to the detriment of the company and their clients. If you want to avoid this pitfall keep these 3 things in mind with everything you develop:

1. Keep it simple to begin with and create a product which deals with a specific Big Problem
2. Keep focus but keep iterating, all the while solving bigger, related problems
3. Constantly refer back to the vision of the Big Problem that will be solved. If it doesn’t help don’t do it!