As it’s Valentine’s Day it seems only right to tackle the issue of love and, specifically: is your company any good at it?  Many, many companies will say they ‘love their customers’ but do they really?  Or are they guilty of bad love?

 

Bad love is where you really absolutely genuinely love your customer . . .  based on the fact they provide you with £XX revenue per year.  Would you still love them and spend so much time on them if they didn’t provide that income?  If you were being honest, would you say it’s the money you love, not the customer?

 

Good love is where you absolutely genuinely love your customers and if it ends a fruitful financial relationship then great!  And even if it doesn’t then your business will still gain in brand and reputation as you build a network of contacts who regard you as helpful, professional, willing to go the extra mile and not just interested in the next order.  Yours will be the sort of business they recommend to others even if they don’t need your services themselves right now.

 

Love your customers for who they are, not how much they are worth to you financially.  As with all relationships, the stronger they are the happier you will be.

 

Happy Valentine’s Day!

According to DfE census data, the past three and a half years have seen an increased trend towards switching MIS amongst schools in England.

The headline story is that SIMS market share has dropped the most, from a huge 77% to a still healthy 60%, and three main challenger MIS have emerged, between them winning 27% of the market: Bromcom and Arbor across all phases, and Scholarpack in primary schools. There are also plenty of other challengers – each of them gaining ground in their own way (I’d recommend checking out Joshua Perry’s Bring More Data blog for details and analysis).

 

 

What’s behind this trend and is it set to continue?

 

The reasons schools choose to move in the first place are varied.

 

• Many convert to academies and sometimes they join a trust where a different MIS is in use, so they switch as part of the joining process. Other times, they’ll use their change of status to academy as an opportunity to look at the MIS options available to them now that they are no longer under LA control.

 

 

• Maintained schools are switching MIS too. For many, the traditional model of them being able to buy into an LA-purchased and supported MIS has disappeared. Councils in England are rarely able to retain budget or mandate solutions, and the largest MIS supplier (ESS SIMS) has taken the decision to ask all their schools to contract with them directly instead of via an LA licence, for a three-year period¹. For many, this change in terms prompted a market-testing exercise which led to a new MIS being selected.

 

 

• Schools, academies and MATs are increasingly aware of the cost and efficiency gains they can make by switching MIS. Schools are looking to save money on multiple systems and save time on back-office processes, and MATs are looking to centralise more data and operational workflows. This is a huge driver and one that is likely to increase over the next few years.

 

All these factors are ongoing. Academy conversion continues to happen, and single academies are increasingly joining larger, more established MATs.

SIMS schools who wanted to go to tender for their MIS but felt they didn’t have time to complete a proper procurement exercise resulted in a large group of them seeking legal advice on the matter which is now being investigated by the Competition & Markets Authority (CMA).¹

There are countless case studies of schools and academies who will tell you about the huge improvements moving MIS supplier has brought about, almost always accompanied by big cost-savings.

It looks like change is set to continue. The question is: how fast?

 

 

How likely are schools to switch MIS supplier in the next 12 months?

 

In Spring 2021, The Key sent a survey to all primary, secondary, special schools and pupil referral units in England on the subject of MIS which produced some fascinating insights, including (amongst other things):

 

• What’s most important to schools when looking for an MIS, and how likely are they to move supplier
• How effective MIS are at saving schools time, and how well schools supported
• How intuitive are MIS solutions for new users, and do they give schools the right tools for the job in terms of collaboration and data?

 

The Key sent out a similar survey in Spring 2022 so, using these results, we’ve been able to compare how opinions on MIS have changed and gain some insight into what schools might do in the future.

 

 

The survey asked schools how likely they were to consider changing supplier in the next 12-months. The results indicate that almost 16% said they were either ‘likely’ or ‘very likely’ to move in the next 12 months which is around the same as last year – if this is a reflection across the whole market then we can expect the trend of switching MIS to continue in the next year or so (you can find the full results plus analysis by supplier in The Key’s blog post “What do schools feel about their MIS?”)

 

 

 

 

While the distribution of results was broadly similar to 2021, the trend compared to the previous year showed some polarisation towards either end of the scale. More respondents said they were ‘very likely’ to move than last year, but an increased number of respondents said they were ‘very unlikely’ to move too. There could be a few reasons for this:

 

• A sizeable group of schools have switched MIS recently so the appetite amongst this group for them to switch again will be very low; it usually makes sense to embed a new MIS fully and explore everything it can do before deciding to change again.

 

• A lot of schools will be in a multi-year contract with their MIS so moving MIS may not be an option they could consider in the short term. (However, some suppliers do give schools the option to switch to them mid-contract without double-paying, e.g. Bromcom and Arbor )

 

• At the other end of the scale, the increase in appetite amongst schools for moving MIS will likely be for the reasons outlined at the very beginning of this blog: when a new contract is required (be that through the school’s academisation, or an existing contract coming to an end with an LA or supplier) it prompts the need for a fair and rigorous tender process – even if that school, academy or trust is pretty happy with the incumbent supplier. There are a number of frameworks in place to help schools and MATs through this process e.g. G-cloud, Everything ICT, etc.

 

• Finally, the increase in schools saying that they are very likely to move MIS in the next 12 months could purely be down to the fact that they are not happy with their existing supplier. This could be down to the way it works (or doesn’t work) for them, the support they receive, cost, customer service, or any number of other reasons.

 

We’ll be exploring what’s important to schools, academies and trusts in future blogs – subscribe to stay up to date.

 

 

 

 

¹At the time of publishing this blog, the CMA has stated that they need further time to investigate and has not yet announced the action they intend to take.

 

Interesting to learn today that the CMA has now confirmed they are investigating ESS SIMS on the issue surrounding 3-year contracts.

As schools will be aware, they were required to sign a new 3-year contract directly with ESS by the end of last month if they want to keep using SIMS. What ESS has also said is that there is a 6-month break clause, so if schools do want to move to another supplier then they are free to do so, they just need to let ESS know before the end of September 2022 to leave the contract.

The big question is: is this long enough to conduct the necessary market testing exercise, and go through a satisfactory procurement process, in order to decide if staying with SIMS for the next 3-years is the right thing for your school?

Many schools have told the CMA that it isn’t long enough which has prompted the formal investigation to allow them to consider this matter properly.

Realistically, when a school has used a solution for several years, it does take time to properly assess the alternatives out there. There’s so much more to it than simply ‘getting quotes’ from providers. It involves taking a fresh look at how everyone utilises their MIS:

– What we would like an MIS system to achieve?
– What are our top priorities as a school?
– Is there a way of improving how we do things?
– How have solutions innovated and improved since we last looked at the market?

It was around last Autumn when schools were made aware of the new contract arrangements. The question around the procurement process is a tricky one. Physically making the purchase can be done quickly (there are frameworks, etc. out there) but undertaking a proper market testing exercise involving all the stakeholders in school is a LOT harder.

 

Any procurement process needs to be rigorous, and any decision justifiable as it can be challenged. And, should the school choose to switch MIS, adequate time needs to be available for a successful implementation.

 

It doesn’t help that, if a school has used one system for a long time (which tends to be the case for LA schools) they’re really starting from scratch. A lot of innovation has happened in the last 10 years alone; there’s no way of understanding what’s out there until you’ve had the chance to really dig into the possibilities. Creating requirements for an MIS can be equally challenging; just because something’s “always been done that way” doesn’t mean they want to continue with that process.

 

And then there is the implementation to consider. This is an area MIS suppliers have invested in like crazy so it’s possible to get a school up and running on their system really quickly. But there does need to be a plan for how the changeover will be managed. These are systems that are not just used by one or two people in school, they are used by operational staff, teachers, SLT and parents.

 

It’s also very difficult for schools to be able to look at things on a truly like-for-like basis as so much has changed. For example, it’s pretty usual for a SIMS school to have bought into the core MIS (inc. support from their LA team) and then, over the years, purchase additional modules to meet different needs (e.g. to manage dinner money, or offer an online payment solution, or a texting solution, or an app for parents/students, etc.). The more modern MIS solutions don’t usually require all these extra modules or products to be purchased at all, they tend to be part of the core MIS as standard and the whole thing is cloud-based so it’s a seamless, complete solution.  But this means it can leave schools with an even more complex procurement ahead when they realise there are far more factors at play  – and better potential savings to be made.

 

(What’s also interesting is that, as part of its investigation, the CMA has said they will also consider the pricing of some ESS product packages – specifically, it will look at how SIMS is being sold alongside FMS – check out our separate post on this thorny issue.)

 

What do you think? How long should a school allocate to procuring their school management system?

If you’ve gone through a procurement process, what’s your advice?

Is signing into a multi-year contract for your MIS a good thing?

If it’s something you’ve actively chosen to do as a school, academy or trust then, yes, it’s a great idea. It means you’ve had the chance to look at the options out there, and you’ve asked your suppliers for three-, four- or five-year pricing to guarantee a bit of budget certainty for the future.

If a multi-year contract is something you’ve had sprung on you in the small print – leaving you a very short window to either agree or cancel – well, it’s unlikely to be very popular. No one appreciates feeling like they’re being backed into a corner ☹

An unforeseen change in contract terms like this poses all sorts of questions for everyone involved in MIS:

❓ How does this affect the relationships schools have with the local support teams out there whom they’ve worked with and accessed their MIS licence through for years? It leaves Support Teams having to manage a difficult message from the MIS provider.

❓ How does this affect how Support Teams work with suppliers? More and more Support Teams have moved to be a multi-MIS support team, choosing to support their schools irrespective of the systems they use as opposed to only offering one option. All of the ‘big 5’ MIS have established Support Partner programmes (some useful links are below), as well as many of the newer entrants to the sector.

❓ How does this affect everyone (both schools and LAs) in terms of meeting procurement rules? Does everyone now need to get quotes and go through a tender process to even just stay with the MIS they already use?

❓ As academisation continues, what happens when a Local Authority maintained school is tied into a multi-year contract that converts to an academy?

Lots to think about which will hopefully become clearer soon.

 

If you’re a school, academy or trust and you’re affected by this and are wondering what to do, I’ve seen lots of posts on this already but it seems like the best advice is:

• Remember, YOU are the customer, so don’t be afraid of looking at alternatives and moving as it can all happen a lot quicker and easier than you think. Everyone is well-versed in migrating data from your system and it’s possible to be up and running very quickly.

 

• If there’s too much time pressure to look into things right now, don’t feel you have to lock in for a further three years, but do definitely contact your supplier to negotiate an alternative term length. They may be open to shorter contracts in the face of schools cancelling altogether, and this will give you time to plan for 2022.

 

• Talk to people! Get in touch with your local MIS support team if you use one, or with any of the MIS companies directly. They are all friendly and knowledgeable and will walk you through everything you need to know (or send a message to me or Nick as we’re more than happy to introduce you).

 

‘Big 5’ Support Partner programme links:

RM Integris https://www.rm.com/products/rm-integris/partner

Bromcom https://www.bromcom.com/LA-partners

Arbor https://arbor-education.com/become-a-partner/

Scholarpack https://scholarpack.com/who-we-help/support-partners/

ESS SIMS https://www.ess-sims.co.uk/products-and-services/sims-support-units