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Reaching the right person
This post is about the question I am undoubtedly asked the most by large and small…
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3 mistakes nearly everyone makes when selling to schools
So you’ve created a product, be it a piece of technology, clever software or an…
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Why you shouldn’t obsess about decision makers
All too often businesses embark on sales and marketing activity, both inbound and outbound, with…
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How to turn your blog readers into customers
If you’re reading this then I’m guessing you have a blog and are creating lots…
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6 essential ingredients every website needs
Everyone knows that to look credible and professional your business should have a website. However,…
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4 Golden Rules of Twitter
I work with many, many companies who want to use Twitter as part of their…
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Who make the best salespeople: introverts or extroverts? Actually, neither.
A couple of years ago during an interview I was asked the almost inevitable question…
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Dangerous Phrases: “We must beat them on price”
All too often I hear companies say that the thing they absolutely must to do…
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Dangerous Phrases: “We don’t have any competitors”
Now this is a dangerous phrase because when businesses say this they are often referring…
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One simple idea which will make email campaigns more effective
Almost all the companies I’ve worked with conduct email campaigns in one way or another. …