Marketing
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Client Management, Community, edtech, Marketing, New business, Sales, schools, Startups, Strategy, UncategorizedStop Speaking “Solutionese”: Why Edtech Messaging Fails (And How to Fix It)
Most edtech companies don’t have a product problem. They don’t even have a positioning problem.…
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#FinnemoreFireside, Business Development, Community, edtech, Leadership, Marketing, New business, Partners, Retention, Sales, Startups, Strategy, UncategorizedEP. 060 – Business Thought Leader Q&A: Chris Bradford, Strategy Director at Bee Digital Ltd
In our next #FinnemoreFireside, we welcome Chris Bradford, Strategy Director at Bee Digital and an…
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Stop Selling Like It’s 2016: A Modern Guide for Edtech Teams
Is your sales strategy stuck in 2016? If you’re still selling your edtech product the…
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Why the Old Sales Funnel Doesn’t Work in the Public Sector Anymore
The old models have had their time. For years, sales and marketing teams have built…
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Business Development, Education, future, Marketing, New business, Procurement, Retention, Sales, StartupsWhy You Should Sell Like a 4-Year-Old (Seriously)
The Problem with Most Sales Conversations Most sales teams stop too early. You get the…
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What Cuts Through in Edtech Marketing (and What’s Getting Ignored)
If you’ve spent any time reading edtech marketing in the past 5 years, you’ll notice…
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#FinnemoreFireside, Education, HR & Payroll, Marketing, MIS, MIS Support, New business, Product Management, Sales, Strategy, TechnologyWhat We Learned From a Year of Fireside Conversations with Edtech Leaders
As we approach the end of another academic year, we’ve been reflecting on the conversations…
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Business Development, Marketing, New business, Product Development, Retention, Sales, Strategy, UncategorizedThe Ultimate Guide to Conducting Competitor Analysis in the Edtech Sector
In edtech, staying ahead means more than delivering a great product. It’s about understanding the…
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Stop Sending Emails to Everyone! Why Testing Your Email Campaigns on a Smaller Audience Can Boost Your Results
Email marketing is a tried-and-true method for connecting with potential customers, especially in the edtech…
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#FinnemoreFireside, Business Development, Education, Marketing, New business, Retention, Sales, Strategy, UncategorizedEP. 052 – Business Thought Leader Q&A: Catherine Lane, Co-founder, Head of PR and Content, The Influence Crowd
Our next #FinnemoreFireside this term is with Catherine Lane, co-founder of The Influence Crowd, a…