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Client Management, Community, edtech, Marketing, New business, Sales, schools, Startups, Strategy, UncategorizedStop Speaking “Solutionese”: Why Edtech Messaging Fails (And How to Fix It)
Most edtech companies don’t have a product problem. They don’t even have a positioning problem.…
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Client Management, edtech, New business, Partners, Product Management, Retention, Strategy, Technology, UncategorizedWhy Your Next Mistake Could Be Your Edtech Business’s Biggest Breakthrough
Here’s something nobody tells you when you start an edtech business: you’re going to make…
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The DfE’s New MIS Framework: Change For Good or Just Another Checkbox Exercise?
The Department for Education has just launched something that’s got the school management world talking…
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Stop Sending Emails to Everyone! Why Testing Your Email Campaigns on a Smaller Audience Can Boost Your Results
Email marketing is a tried-and-true method for connecting with potential customers, especially in the edtech…
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Education and Industry thought leader Q&As – thank you for your insight in 2024! #FinnemoreFireside
We’ve been privileged to speak with even more edtech and industry thought leaders throughout 2024…




