The pursuit of perfection is a double-edged sword. Perfectionism is just procrastination in disguise – and procrastination will kill a product release stone dead.

You see this happen all the time in software, and unfortunately, Edtech is no exception. Companies aim to only release a 100% perfect product because they fall into one of these traps:

1. They honestly believe they can create an amazing solution through ‘thinking things up’ in their office/bedroom/ivory tower. What they need to do is get their solution out into the real world to see if it meets the customers’ needs.

2.  They’re scared of messing up so spend a lot of time strategizing to try and ensure they don’t fail at all.

The truth is that perfectionism is bad for business. Waiting endlessly for the perfect solution not only hinders progress but also opens the door for competitors to gain an edge.

The Pitfall of Perfection: Businesses risk losing valuable time that could be spent gaining insights and refining their products by only striving for perfection. While it’s natural to want to deliver excellence, the reality is that waiting for perfection allows competitors to swoop in, gather feedback, make improvements, and potentially dominate the market.

The MVP Advantage: Enter the Minimum Viable Product (MVP). Instead of aiming for perfection behind closed doors, releasing an MVP allows you to bring your solution to market quickly. This initial version may not be flawless, but it opens the channels for crucial customer feedback.

Listening to Your Customers: The beauty of the MVP approach lies in its inherent openness to customer input. Launching a basic version of your product invites users to share their experiences, preferences, and suggestions. Your customers become invaluable collaborators, guiding the iterative process and steering your product towards perfection based on real-world needs.

Competitive Edge Through Iteration: While perfectionism breeds stagnation, embracing an iterative approach propels your business forward. By consistently releasing improved versions based on customer feedback, you stay ahead of the competition. Your responsiveness to user needs positions you as a dynamic force in the market, ready to adapt and deliver what customers truly want.

Embrace imperfection, release your MVP, and let your customers be the architects of perfection!

We’ve been privileged to speak with even more industry thought leaders this academic year as part of our #FinnemoreFireside chats, and the insight they provide us and our community is invaluable.

So thank you to Edtech NED, legislator, schools and education expert Jim Knight for your thoughts on the disconnect between the education and labour market, and the need for a school system which truly meets the needs of learners, communities and employers.

Thanks to Derek Hills from Ark for sharing your views on where you see AI fitting into technology budgets and the broader education landscape, and what the future of MIS might be.

Thank you Matt Woodruff for an insightful conversation about how technology can support more effective decision-making at all levels to improve outcomes and identify ways to be able to ‘do more, with less’ – more important than ever in today’s economic climate.

Thanks to Catherine Tallis of HFL Education, a long-standing provider of MIS support to schools, for discussing the ways in which support teams must adapt as the MIS market continues to evolve.

Thank you to Chris Kirk of CJK Associates Ltd for your insight into MAT’s needs in terms of vision, strategy, operating models and governance, and what this means for suppliers – both now and in the future.

And finally, we were delighted to welcome back Martin Baker of The Safeguarding Company for a follow-up chat about the lessons that can be learnt from the Child Q case. A challenging topic and we really appreciate you sharing your experience.

Nick and I have thoroughly enjoyed making the series and already have a great session ready to go in the new term from Lyndon Stickley and Sam Curtis at iplicit. Ollie Burnett from the school support team in Coventry will also be joining us to talk about all the valuable ways they support their schools, including helping them procure and migrate to their new MIS Bromcom as a group earlier this year. Watch this space!

Have a great summer break everyone 🌞

Why won’t they buy my amazing product?

Because you have built it for yourself, not for your customer’s needs!

As a product creator in the Edtech world, you may be eager to jump right into the development phase and bring your ideas to life. However, skipping the discovery phase can lead to serious problems down the line. In this post, we’ll explore why the discovery phase is so important and how it can help you create commercial products that truly meet the needs of schools and MATs.

The discovery phase is all about understanding whom you are building the solution for and understanding their needs and not wants. It involves conducting research, gathering insights, and validating assumptions to ensure that you are on the right track. Skipping this phase means that you are creating a product based on assumptions (even if you have been in the role) rather than actual data, which can lead to costly mistakes.

One of the main benefits of the discovery phase is that it helps you get under the skin of your target customer. This includes understanding their pain points, needs, and desires. By gathering this information, you can create a product that meets and solves their needs. This can lead to higher customer satisfaction and increased loyalty over time.

Additionally, the discovery phase can help you identify opportunities for innovation. By exploring the Education market and gathering insights, you may discover a gap that your product can fill. This can lead to a unique product that stands out from competitors and has the potential to generate significant revenue.

Furthermore, the discovery phase can help you save time and money in the long run. By identifying potential issues early on in the process, you can avoid costly mistakes down the line. For example, if you discover that there is little demand for your product, you can pivot early on before investing significant resources into development.

To conclude, the discovery phase is a crucial part of product creation that should not be skipped. By conducting research, gathering insights, and validating assumptions, you can create a product that truly meets the needs of schools and MATs. The discovery phase can also help you identify opportunities for innovation, save time and money, and avoid costly mistakes. By prioritizing the discovery phase, you can set your product up for success and positively impact your customers and your bottom line.

Next in our #FinnemoreFireside series is this Q&A session from before half term with Matt Woodruff, Vice President of Analytics and AI at Community Brands UK.

A data professional and PhD candidate in the field of Machine Learning and Artificial Intelligence in Education, Matt has a prior background of 25 years in technology applications and consulting in Europe and the US.  He’s founded companies specifically addressing how technology can support more effective decision-making at all levels to improve outcomes and identify ways to be able to ‘do more, with less’ – more important than ever in today’s economic climate.

Matt and I had an insightful conversation about data and machine learning, including:

• What is AI? The acronym is bandied about a lot, and here Matt gives a very strong definition of AI and more importantly Machine Learning
• We talk a lot about the benefits of using contextual data with machine learning
• What is the future of the use of data and how expansive can it support Teachers, Students and Parents
• What needs to change? How ‘open’ should data be?
• How is Community Brands supporting schools, and what’s next for the company?

It’s an interesting listen – especially for those of you like me who are interested in data and where the next innovations in analytics will be. Enjoy!

Why are some businesses more successful than others?

Is it because they provide a better solution technically?

Is it because they were first to market?

Or is it just luck?

You could say all these statements are true, however, more often than not it is the way you look at a solution and how easy it is for a potential customer to purchase, on board, reduce their pain, and continue to enjoy the experience of working with your solution and business. It’s all about reducing friction.

We work and continue to work with several businesses across the edtech world and, in the main, the majority of companies that are not growing as quickly as they would like comes down to how hard are they making it for customers to either buy in the first place or make it hard for them to choose to stay, its all in your power to solve!

Look at your Customer Journey, look at every step, and understand when you are making it hard for the customer/user.

Ask yourself:

• Have you made it easy for the potential customer to find you and know what you stand for? Where do they receive their information?
• Have you made it easy for them to purchase? Do they know you are going to take away a problem better than your competition?
• Have you made it easy for them to onboard? Through little to no manual or human interaction.
• Have you made it easy for them to get to the value? This may include human intervention to understand best practices, however, if you can make it light touch this is great for the business and your customer.
• Do you have processes of ensuring that the customer continues to have a great experience of the solution and the business? To make the decision to be loyal easy.

If you say yes to all these questions, ask one more! Are you looking at this from your perspective or the customer’s? If you answer from yours, as we know best, you are not reducing Friction!

Towards the end of 2021, Nick caught up with Andy Kent, CEO and Founder of Angel Solutions who create innovative, web-based applications to help all levels of the education sector. Their tools are used nationwide, as well as internationally, from pupils, teachers and school leaders right through to local authorities and large academy chains.

Some of the questions Nick asked Andy include:

• Your business is unlike many others as you really focus on innovation and culture; what does innovation mean to you?
• What do you think is important for businesses and establishments to consider and take stock of right now, especially after Covid?
• With so many new technologies entering the market, what will your approach be to these new technologies and when to introduce them?
• What advice would you give to edtech businesses and startups?

We’ve split the interview into three parts to make it easier to digest. In part 1, Nick and Andy discuss innovation and culture at the circus (for those of you who have never visited, Angel Solutions offices are themed as a circus), and the impact of Covid on businesses.

Part 2 focuses on their ‘freemium’ model and advocacy, usage data and customer success, and showing value through usage and data. They also chat about changes in edtech and the challenge this creates.

Finally, in part 3 Nick and Andy cover ‘best of breed’ solutions, what’s new in edtech, and the future direction of Angel Solutions.

Enjoy!

Our next fireside chat this year is with education thought leader, Sue Macgregor of Alps Education.

Sue brings a wealth of sector experience to our chat, having had a long and varied career in teaching and leadership, before moving to Alps Education to lead the Education and Product Development teams.

At Alps Education, their focus is on providing the right analytical tools to schools so they have the power to help every student achieve their full potential. Their platforms provide KS4 and KS5 performance insights that help teachers and leaders to celebrate strengths, action any gaps and drive-up student achievement.  

It’s a great fireside chat, and Sue provides loads of insight into:

• Her background in education, the trials and tribulations of Ofsted (and the pride in obtaining ‘Outstanding’ rating), her move into the world of edtech, and why she works at Alps Education
• Her role at Alps Education leading teams including many other former education leaders, and the context and experience that brings
• How tech has to work for the people who use it – not everyone loves data so it must fit in with what they need. Data can’t solve your problems but it can flag potential issues.
• The value and importance of asking the question “So what?”
• The ways assessment policy has changed, and how schools can work without baseline data (as a result of covid lockdowns)
• Given what we’ve all learned through the pandemic and homeschooling, how assessment policy might look in the future; it’s a wasted opportunity to simply return to what we’ve been doing for the last 50 years.
• How Alps methodology is different, and their mantra of “what’s next?” and allowing students to move forward
• What edtech companies should be thinking of when developing new solutions for educators and leaders, both now and in the future.
• The importance of being transparent, and empowering school leaders, teachers and staff
• Future plans for Alps Education, and developments and innovations the education community can expect to see in the coming months and years.

We’ve split the interview into three shorter parts for you to watch and listen to – enjoy!

When asked, the majority of schools say that functionality is most important to them when looking for an MIS. But what does ‘functionality’ actually mean?

The idea of functionality means different things to different users. If you’re an experienced MIS/data manager who users the MIS to undertake detailed daily/weekly/termly routines, then complex functionality might be your cup of tea. If you are an occasional MIS user who looks to the solution more for reports and analysis, your idea of perfect functionality is simplicity and intuitiveness.

How you rate the functionality of your MIS is personal to you and will be based on, amongst other things:

• Experience with systems
• Role within school
• Proximity to the system (e.g. a daily super-user v arms-length, occasional use)
• Previous use of alternate MIS to draw comparisons
• Understanding of what might be possible in the future within MIS
• Level of training received

Ultimately, different users require their MIS and data to do different things. To understand how effective an MIS is, it’s worth looking at it from the perspective of the user (not the system) and asking:

• Does the MIS give them the tools to do their job well on an individual level?
• Does the MIS help them work as part of a team of many people?

A recent survey¹ of 2,146 schools asked, amongst other things, how effective they felt their MIS was at providing the data they needed to do their job well.  The pie chart below summarises the responses:

To examine the findings in more detail, the graph below shows a breakdown of the survey results for the ‘Big 5’ who, between them, they make up 96% of school market share² (namely Arbor, Bromcom, RM Integris, ScholarPack and SIMS):

Over half of respondents scored their MIS positively, saying it was either Very effective or Extremely effective.  This is good to hear, and exactly what MIS solutions are striving to achieve in their functionality and user experience. In addition, only a relatively small percentage, 15.69% in total, scored their MIS negatively, saying it was Not so effective or Not at all effective (it would be interesting to understand what data they need to do their job which their MIS is not providing, it could be a great opportunity to develop something new!)

The survey¹ also asked how effective they felt their MIS was at helping them to collaborate with colleagues. The responses to this question tell a different story. As you can see from the pie chart and graph below, a much lower number of respondents scored their MIS positively (Extremely or Very effective) at only 35.51%, and a much higher number scored it negatively (Not so or Not at all effective) 29.76%.  The majority, however, scored their MIS neutrally, as Somewhat effective.

• The cloud-based MIS solutions scored highest across the board for both questions.
• Where MIS scored highly for collaborative working, cloud-related features such as ease of access are likely to have played a part.
• Where MIS scored highly for providing the data required to do their job well, a contributing factor is likely to be how well supported and trained the users are on the solution.

So what do these findings tell us?

Overall, respondents seem to be fairly happy with the data the MIS gives them to do their job, but less happy with how it helps them work with colleagues. As we move more and more towards using technology to work collaboratively (the pandemic-related lockdowns brought this sharply into focus!), it’s important for MIS to keep pace with its learning counterparts.

Collaboration is a key part of the success of any organisation and schools are no exception. Operational teams, senior leaders and teaching staff all need to be able to collaborate with each other, and also with other establishments. It will be interesting to see how MIS solutions help schools handle this tricky task in the future.

¹The data was collected by The Key from a survey that went out to all primary, secondary, special schools and pupil referral units in England, by email. It was not sent to independent schools. The survey was completed by Headteachers, Deputy and Assistant Heads, and School Business Managers / Leaders between 29 March and 27 April 2021.

As part of the survey, respondents were asked which MIS they use. The results are outlined below:

²Market share statistics are sourced from two excellent blogs: Graham Reed’s Omega Pegasus https://www.omegapegasus.com/mischallenge and Josh Perry’s Bring More Data https://bringmoredata.blogspot.com/

Schools are choosing to move MIS more than they ever have before. There are plenty of options out there ranging from client-based to cloud, multi-phase to age-specific, and outcome-focused to all-in-one solutions.

The reasons schools choose to move in the first place are varied. Many convert to academies and sometimes they join a trust where a different MIS is in use so they switch as part of the joining process. Other times, they’ll use their change of status to academy as an opportunity to look at the MIS options available to them now that they are no longer under LA control.

Maintained schools are switching MIS too. For many, the traditional model of them being able to buy into an LA-purchased and supported MIS is disappearing as councils no longer retain budget or mandate solutions. For some, they never participated in the LA arrangement, choosing to do their own thing and looking at the market on a regular basis anyway.

But what it is that schools look for in a new MIS? What’s most important to them?

A recent survey¹ of 2,146 schools across England asked them to prioritise what they felt was the most important factor in terms of price, support, functionality, integration, partnership and reputation when looking for a new supplier. The results are outlined below:

Functionality was identified as the most important factor at just over 57%, with price coming second and integration a close third, within a couple of percentage of each other.

It makes sense that functionality would come out as the most important factor amongst schools. Ultimately there are certain functions an MIS has to perform to be fit for purpose, such as census which they all do, but there are a huge amount of processes and insights provided by your MIS which schools rely on every day.

The fact that the amount of respondents who said that price was the most important factor to them is fairly similar to the number of respondents who said that integration with other products was the most important factor to them tells an interesting story.

Without a doubt, schools are looking for best value when it comes to MIS, but this doesn’t necessarily mean cheapest. Equally, there is a drive to consolidate systems for sure, but schools don’t want this to at the expense of losing something else they might be using which is incredibly valuable to them; they want to be able to use the best of what’s available to them on the market so integration across solutions is important to them.

(It’s interesting as a similar survey was conducted amongst MAT leaders and, in that survey, functionality scored a much higher percentage; they seemed to be even less sensitive to price and gave more weight to how the product worked – presumably as there are specific MIS needs in trusts. We’ll cover this in another blog).

So, given that the majority of schools cite functionality as the main thing they’re looking for in a new MIS, the next question is: how happy are they with their existing MIS and how likely are they to move?

The survey asked respondents to rate how satisfied they were with their MIS, on a scale of 1-10 with 1 being extremely dissatisfied and 10 being extremely satisfied. The results are below, and the vast majority of suppliers got an average score of 6 or above:

It also asked how likely respondents are to move in the next 12 months, as outlined in the pie chart below:

Around 64% in total said they were either ‘unlikely’ or ‘very unlikely’ to move MIS in the next 12 months, so it seems almost two-thirds of schools are either happy with what they’ve got, or don’t see moving MIS as a priority in the next 12 months.

That said, 311 respondents, which is just over 14%, said they were either ‘likely’ or ‘very likely’ to move in the next 12 months – if this is a reflection across the whole market then we can expect lots of movement from one MIS to another in the next year or so.

Ultimately, if schools are citing functionality as the main thing they look for in a new MIS, how confident are MIS suppliers that their functionality is truly meeting the needs of schools? Aside from the basics, what makes one stand apart from the other?  We’ll be exploring this, amongst other things, in more detail in subsequent posts and would love to hear your views; what do you think users are you looking for in their MIS?

¹The data was collected by The Key from a survey that went out to all primary, secondary, special schools and pupil referral units in England, by email. It was not sent to independent schools. The survey was completed by Headteachers, Deputy and Assistant Heads, and School Business Managers / Leaders between 29 March and 27 April 2021.

As part of the survey, respondents were asked which MIS they use. The results are outlined below: