Marketing
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Why are schools so difficult to sell to?
UK schools spend around £85 billion EVERY YEAR! The education market is a dynamic, innovative…
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Reaching the right person
This post is about the question I am undoubtedly asked the most by large and small…
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6 essential ingredients every website needs
Everyone knows that to look credible and professional your business should have a website. However,…
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4 Golden Rules of Twitter
I work with many, many companies who want to use Twitter as part of their…
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Dangerous Phrases: “We don’t have any competitors”
Now this is a dangerous phrase because when businesses say this they are often referring…
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One simple idea which will make email campaigns more effective
Almost all the companies I’ve worked with conduct email campaigns in one way or another. …
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Dangerous phrases: “The product sells itself”
The product sells itself. How many times have you been told this, or heard it…