Startups
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Better is not enough
Your product is better than that other company’s product. Fact. You know that to be…
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3 reasons why your spooky CV is scaring potential employers
Is there something on your CV scaring potential employers away? I asked my clients what…
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How to deal with ghosts
When most of us hear the term ‘ghosted’ we think of online dating gone bad. But…
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Selling is easy, you’re just doing it wrong
Selling is easy, you’re just doing it wrong. Well, perhaps that’s not entirely the case,…
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How to survive Bett 2018: 5 tips to get you through the UK’s biggest education show
For many of you this week will be about one thing and one thing alone.…
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Perfectionism is just Procrastination in disguise
Perfectionism is just Procrastination in disguise . . . and Procrastination will kill a product…
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Why are schools so difficult to sell to?
UK schools spend around £85 billion EVERY YEAR! The education market is a dynamic, innovative…
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Reaching the right person
This post is about the question I am undoubtedly asked the most by large and small…
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3 mistakes nearly everyone makes when selling to schools
So you’ve created a product, be it a piece of technology, clever software or an…
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How to turn your blog readers into customers
If you’re reading this then I’m guessing you have a blog and are creating lots…