Are you guilty of bad love?

Bad love: when your affection for customers is solely based on the revenue they bring. Ask yourself, if they didn’t contribute financially, would you still talk to them, believe in them or invest in them? Is it the money you love, or the customer?

Good love: genuinely caring for your customers, regardless of their financial value. Even if the relationship ends, your business gains in reputation and brand loyalty. You become the go-to for recommendations, known for going above and beyond.

Love your customers for who they are, not just what they bring financially. Strong relationships lead to happier outcomes for everyone involved.

💖 Happy Valentine’s Day! 💖

Our latest #FinnemoreFireside is with Izzi Dorrian and Ed Butcher, founders of the brilliant Habitude workflow platform for MATs, designed to solve slow, unreliable or lost admin by connecting people, platforms and data into trackable workflows.

Both Izzi and Ed are from an educational background themselves and it’s a really insightful discussion including:

• The significance of education and why both are involved in the field.
• Importance of stability: Emphasis on understanding policies and processes, especially in times of frequent policy changes.
• Recruitment and retention: Highlighted the challenge of administrative hassles, compliance, and the need for strategic recruitment and onboarding processes.
• MATs’ future challenges: Discussion on the evolving landscape of MATs, the importance of infrastructure, and the need for a clear vision.
• Role of technology: Exploration of the role of technology in MATs, potential improvements, and challenges in adapting to different MAT structures.
• Openness in data: Advocacy for open data among edtech companies, with a focus on collaborative efforts for better data flow and management in MATs.