As a consultant I spend a lot of time working with people and companies who know their product. Most of the time they’ll know their market pretty well too – often having come from a teaching, education or tech background. What they don’t know is how to brand, market and sell which is totally understandable (and also the reason they’re speaking to me!).
When your background isn’t in the biz dev side of things, the idea of putting yourself out there and selling is scary. Here are my top 3 people I would recommend anyone follow to get an idea for how to grow your business. They’re a great introduction into the world of sales and marketing and you’ll hopefully see it’s not that scary after all 😊
1. Andrew and Pete
If having an amazing online and social media presence sounds terrifying then these guys are a great place to start. Their videos are awesome! http://www.andrewandpete.com/
2. Ian Brodie
Ian’s advice on winning clients is practical and doable – none of your cheesy, chest-thumping, sales pitch stuff (I’ve just signed up to his 30-minute marketing plan checklist for my summer holiday reading) https://www.ianbrodie.com/
3. Janet Murray
If you feel like PR is something only other people can do then you must take a look at Janet’s stuff. There’s a lot of great info on how to get yourself featured all over the place without needing to be personal friends with journalists. https://www.janetmurray.co.uk/
