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How do you create the best customer experience? Consider your NFRs
In Systems engineering and Requirements engineering, a Non-Functional Requirement (NFR) is a requirement that specifies…
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Why you need to prioritise usage analytics
According to McKinsey, if a software company grows at only 20%, it has a 92%…
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Personas and why they are so important
A “Persona” is a fictional representation of an actual user and is applied in the…
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3 ways to keep your pipeline moving and choc-full of leads
I found 3 ways to keep your pipeline moving and choc-full of leads.
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Defrost Your Pipeline: Bring your cold prospects back to life and get your pipeline moving with this simple 30-word email
How many hours have you put into building your sales pipeline? Loads. So letting that…
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Creating the best Value Proposition
Almost all of the work I’m doing with businesses at the moment centres around the…
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How to be memorable
Working with a company recently, the Marketing Manager said to me “We tried an awareness…
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What do you look for in a good Product Manager?
I am interested in what Product Leaders think makes a good Product Manager? And what…
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Are you suffering from Imposter Syndrome?
I keep reading everywhere that ‘this year is the year of the Entrepreneur’ and if…