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The Jurassic Park mistake
“Your scientists were so preoccupied with whether or not they could, they didn’t stop to…
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How to tell if your business is dead
There are a few sure-fire ways to tell if your business is dead. How many…
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Better is not enough
Your product is better than that other company’s product. Fact. You know that to be…
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The Importance of Innovators
If, like me, you believe your greatest marketing and sales tool is through advocacy and…
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Are you paying too much attention to the hippo?
HIPPO is an acronym for the Highest-Paid Person’s Opinion . . . and they’re bad…
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Why Edtech should help tackle illiteracy in primary schools
Have you read the publication from TES https://www.tes.com/news/why-are-some-children-leaving-school-still-unable-read on why some children are not able…
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Communicating your Roadmap to the Market
One of the key responsibilities of a Product Manager is communication. Not only being the…
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3 reasons why your spooky CV is scaring potential employers
Is there something on your CV scaring potential employers away? I asked my clients what…
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How to deal with ghosts
When most of us hear the term ‘ghosted’ we think of online dating gone bad. But…
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95% of buying decisions take place unconsciously
We justify our emotional decisions to buy with logical reasons. So why do so many sales…