-
Creating the best Value Proposition
Almost all of the work I’m doing with businesses at the moment centres around the…
-
How to be memorable
Working with a company recently, the Marketing Manager said to me “We tried an awareness…
-
What do you look for in a good Product Manager?
I am interested in what Product Leaders think makes a good Product Manager? And what…
-
Are you suffering from Imposter Syndrome?
I keep reading everywhere that ‘this year is the year of the Entrepreneur’ and if…
-
When do you start to launch your solution?
Question: When do you start to launch your solution? Answer: As soon as you can.…
-
Where does Product Management belong in EdTech organisations?
As EdTech companies grow and the nature of technology evolves into the world of SaaS…
-
The Jurassic Park mistake
“Your scientists were so preoccupied with whether or not they could, they didn’t stop to…
-
How to tell if your business is dead
There are a few sure-fire ways to tell if your business is dead. How many…
-
Better is not enough
Your product is better than that other company’s product. Fact. You know that to be…
-
The Importance of Innovators
If, like me, you believe your greatest marketing and sales tool is through advocacy and…