Marketing
-
How to be memorable
Working with a company recently, the Marketing Manager said to me “We tried an awareness…
-
Where does Product Management belong in EdTech organisations?
As EdTech companies grow and the nature of technology evolves into the world of SaaS…
-
The Importance of Innovators
If, like me, you believe your greatest marketing and sales tool is through advocacy and…
-
3 reasons why your spooky CV is scaring potential employers
Is there something on your CV scaring potential employers away? I asked my clients what…
-
95% of buying decisions take place unconsciously
We justify our emotional decisions to buy with logical reasons. So why do so many sales…
-
Business Development, Client Management, Marketing, New business, Product Management, Sales, StrategyGet your advocates selling your Product
If like me you believe your greatest marketing and sales tool is through advocacy, having…
-
Top blogs for when you don’t know where to start
As a consultant I spend a lot of time working with people and companies who…
-
How to survive Bett 2018: 5 tips to get you through the UK’s biggest education show
For many of you this week will be about one thing and one thing alone.…
-
Why are schools so difficult to sell to?
UK schools spend around £85 billion EVERY YEAR! The education market is a dynamic, innovative…
-
Reaching the right person
This post is about the question I am undoubtedly asked the most by large and small…