Sales
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Understanding Buyers in the UK Education Sector
In the UK education sector, making a big purchase decision is rarely a one-person show.…
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Content That Connects: How EdTech Leaders Can Engage Their Audience
Creating content regularly can be daunting, especially when you’re pressed for time. However, consistent content…
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The real reason you’re losing sales: 10 things NOT to do when selling to schools
If you’re losing sales then it’s usually down to these very basic reasons (despite what…
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Are you giving your customers the creeps? The key to successful customer meetings
It’s a well-known good practice to do your research before you meet with a potential…
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Are you an Accidental Salesperson?
I keep reading that Sales is something people get into ‘accidentally’. Apparently people don’t set…
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5 bizarre things bad salespeople do
I’ve been on the end of some pretty spectacularly bad sales experiences recently and the…
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Don’t Fall into the Discounting Trap: Selling to the UK Education Sector
When it comes to selling to the education sector, using discounting as a strategy to…
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4 Reasons Why You Should Avoid Discounting to Close a Sale
So here we are, almost at the end of the month and most people are…
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How to future-proof your edtech business
How good are you at predicting the future? This image has resurfaced as the article…