Sales
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Dangerous Phrases: “We must beat them on price”
All too often I hear companies say that the thing they absolutely must to do…
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Dangerous Phrases: “We don’t have any competitors”
Now this is a dangerous phrase because when businesses say this they are often referring…
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Are you selling like a 4-year old?
No matter what the question or situation my 4-year old niece will always, always ask…
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Dangerous phrases: “The product sells itself”
The product sells itself. How many times have you been told this, or heard it…