Strategy
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Better is not enough
Your product is better than that other company’s product. Fact. You know that to be…
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The Importance of Innovators
If, like me, you believe your greatest marketing and sales tool is through advocacy and…
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Are you paying too much attention to the hippo?
HIPPO is an acronym for the Highest-Paid Person’s Opinion . . . and they’re bad…
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Communicating your Roadmap to the Market
One of the key responsibilities of a Product Manager is communication. Not only being the…
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Business Development, Client Management, Marketing, New business, Product Management, Sales, StrategyGet your advocates selling your Product
If like me you believe your greatest marketing and sales tool is through advocacy, having…