Nick Finnemore
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Business Development, Marketing, MIS, New business, Product Development, Product Management, StrategyWhy do so many Edtech companies get it wrong?
I have now been working with a number of companies across the Edtech market for…
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How do you differentiate between MIS?
Last Tuesday I was fortunate enough to be invited to the SNUG MIS day (thank…
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How do you create the best customer experience? Consider your NFRs
In Systems engineering and Requirements engineering, a Non-Functional Requirement (NFR) is a requirement that specifies…
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Why you need to prioritise usage analytics
According to McKinsey, if a software company grows at only 20%, it has a 92%…
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Personas and why they are so important
A “Persona” is a fictional representation of an actual user and is applied in the…
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What do you look for in a good Product Manager?
I am interested in what Product Leaders think makes a good Product Manager? And what…
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When do you start to launch your solution?
Question: When do you start to launch your solution? Answer: As soon as you can.…
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Where does Product Management belong in EdTech organisations?
As EdTech companies grow and the nature of technology evolves into the world of SaaS…
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The Importance of Innovators
If, like me, you believe your greatest marketing and sales tool is through advocacy and…
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Why Edtech should help tackle illiteracy in primary schools
Have you read the publication from TES https://www.tes.com/news/why-are-some-children-leaving-school-still-unable-read on why some children are not able…