Nick Finnemore
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Communicating your Roadmap to the Market
One of the key responsibilities of a Product Manager is communication. Not only being the…
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Business Development, Client Management, Marketing, New business, Product Management, Sales, StrategyGet your advocates selling your Product
If like me you believe your greatest marketing and sales tool is through advocacy, having…
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How to make a Product Partnership successful: the 7 things you can’t afford to ignore
Following on from my last post on the importance of Product Partners and how they…
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The importance of Product Partners: 4 ways software organisations can increase revenue
For many software companies there is a real challenge in continuing to develop the software…
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Why you need to stop being so Customer-focused (and what you should be doing instead!)
Many organisations would claim to be Customer-focused and, indeed, hold it up as their USP…