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Better is not enough
Your product is better than that other company’s product. Fact. You know that to be…
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The Importance of Innovators
If, like me, you believe your greatest marketing and sales tool is through advocacy and…
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Are you paying too much attention to the hippo?
HIPPO is an acronym for the Highest-Paid Person’s Opinion . . . and they’re bad…
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Why Edtech should help tackle illiteracy in primary schools
Have you read the publication from TES https://www.tes.com/news/why-are-some-children-leaving-school-still-unable-read on why some children are not able…
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Communicating your Roadmap to the Market
One of the key responsibilities of a Product Manager is communication. Not only being the…
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3 reasons why your spooky CV is scaring potential employers
Is there something on your CV scaring potential employers away? I asked my clients what…
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How to deal with ghosts
When most of us hear the term ‘ghosted’ we think of online dating gone bad. But…
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95% of buying decisions take place unconsciously
We justify our emotional decisions to buy with logical reasons. So why do so many sales…
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Business Development, Client Management, Marketing, New business, Product Management, Sales, StrategyGet your advocates selling your Product
If like me you believe your greatest marketing and sales tool is through advocacy, having…
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Selling is easy, you’re just doing it wrong
Selling is easy, you’re just doing it wrong. Well, perhaps that’s not entirely the case,…