What’s the role of Management Information Systems in schools these days?  Something to save teachers time?   That’s what is was first invented for in the 80’s but it’s not what it’s about now.

Something to give the government more insight?  While government and academy chiefs want to know more about each child, teachers say data entry has become burdensome and a source of stress.

We work with MIS suppliers all the time but I wanted the opinion of a school leader, so I asked my headteacher friend what she thinks schools need from an MIS.  Her response was straight to the point:

1. Everyone needs to be able to use it whenever they want, however they want
2. It’s not just about school staff any more – it’s for parents and students too
3. You need to prove you’re getting value for money
4. It needs to make your lives easier every day
5. It has to support your School Development Plan
6. It can’t be unnecessarily complicated – people just won’t use it.

So what do you choose to achieve the above?

There are more choices available now than ever. Local MIS support units who traditionally only supported a single supplier now offer their customers a range of MIS contracts. They support the process, not the product.

MIS will continue to evolve as schools and academies evolve – it has to.  There’s no point in sticking with the old way of doing things purely because “this is what we’ve always done”.

What a great 2019!!

I’m now 13 months into working for myself and running my own business and it’s great. Not only do I get to work with all sorts of inspiring people around the world, I also get to wear many hats and that variety makes me love my work.

Our Finnemore Consulting business focuses on helping business grow in the education sector. Sarah and I work with Exec teams on product strategy, biz dev, sales, product marketing, channel partnering, acquisition and client management. I’ve worked directly with foreign governments and we also get to work with educators, MATs and Support Teams directly who we’ve known for years – a definite bonus!

 

In addition, we’re proud to be part of the CJK Associates team. We support their work with investors and trade-buyers to help them find acquisitions, and with owners of small education companies who are looking to sell. With so much market movement going on in the Edtech sector it’s an exciting area of work.

In amongst all this I work with the excellent Tarigo in delivering Product Management and Leadership training across all sectors. It’s my area of expertise and it’s great to use this knowledge with new companies, from grads to experienced product leaders.

 

2020 looks like an exciting year ahead and I look forward to wearing more hats as the year goes on. If anyone’s going to #BettLondon or #BettAsia and would like to catch up, drop us a line.

There are a few sure-fire ways to tell if your business is dead. How many of these do you recognise . . .

1. Have you stopped putting your customers first?

These people pay your salaries. Doing the stuff you think is important over the stuff they think is important will result in them leaving. It’s that simple.

2. Are you standing still?
If you find competitors are doing the stuff you can’t, be afraid. You need to run with the pack (at the very minimum).

3. Are you working in silos?
Every department needs to work with every other department to be successful. Why on earth wouldn’t every company allow it?

This is how you can tell if a business is dead, but what are the vital signs that show it’s still alive?

Connected?

Flexible?

People-focused?

I’m interested to hear your thoughts

Photo by Chris Mitchell from Pexels

Your greatest marketing and sales tool is customer advocacy. Having others talk about your product is important. And getting them selling the virtues of how your solution will benefit like-minded customers with the same need as themselves is everything!

 

This approach will drive the strongest growth. If you get it right, you’ll also create a strong bond between you and your customer base going forward. I have never found a greater marketing and sales machine than ‘bought into’ customers: where you have a great relationship and they love the brand and solutions you deliver.

 

The first and the greatest voice of those customers you want on board are the customers that everyone is looking towards to guide the market. These are your innovators.

 

If you are entering into an existing market with a new product, gather those innovators together that you know already.

 

If it is a new market, you are going to have to do some work on segmentation. Start building personas as to what an innovator looks like in this new market, and then start to build relationships. You could offer them an incentive to take a look at your new product before anyone else, get them on the pilot providing feedback, or offer them a years free subscription.

 

Ultimately if you can get the innovators to understand and start talking about the value of the product you are launching into a market, you will move from the innovator to early adopter phase of the maturity model very quickly. Remember, innovators are generally happy to take a risk on a new solution if they feel it gives them a competitive advantage.

 

Is it possible to win a bid purely on your ability to meet the requirement?

My opinion is that it isn’t.

In my industry (education/public sector) it’s important for establishments to engage in a fair procurement process, so the ability to meet a technical requirement will score you points.

However, I personally don’t think you’re in the running if you don’t have a relationship with the customer, understand what’s important to them and know why you’re bidding. There’s so much more to it than what’s written in the product spec. It’s your job as a business to understand that. Relationships are everything.

Still, a lot of companies in the sector insist on bidding anyway as they think they have a chance based on requirement alone. To them their product is king (they’re also the people who think “the product sells itself”) but more often than not they’re just pouring their money/resource away.

What do you think?

Acquiring a new customer is five times more expensive than retaining an existing one.  And improving retention by just 5% can see your profits increase by anything from 20% to 90%. So why is customer acquisition always prioritised over retention?

Almost all businesses, from the one-man bands to the big corporates, fall into the trap of going all out to win new business but doing so at the expense of their customers.  How many of you have experienced the disappointment of, say, being a broadband customer with a company who are showering new customers in trinkets and discounts but want you to carry on paying as your are as their ‘loyal customer’?  It happens all the time.

There’s glamour, pats-on-the-head and shareholder happiness associated to winning new business but your biggest profits are sitting under your nose if you manage it correctly and focus equally on both.

To get it right, you need someone on your business development/sales team that serves as both a friend and support system to prospects and clients.

Great sales people focus more on the client than on themselves through advocacy, relatability, expertise and excellent listening skills. They build strong relationships that mean they can acquire new business and retain existing customers – increased profit all round!

Is this your team?  If the answer is ‘No’ you’re missing a trick.

If you’d like some help coaching your sales team to increase profits feel free to get in touch.

Selling is difficult.  It’s not enough to talk about your product and hope your prospect will buy – there’s always a lot more going on than that.

Here are my top 3 painful truths you need to get your head around when it comes to selling:

Painful truth #1: Nothing is “too expensive”.   It’s more likely your potential customer doesn’t see your thing as having the value you think it does.

Have a look at your Value Proposition; it should be a clear statement of the value your product will deliver and should be the main reason your potential client will buy from you.  Is your Value Proposition clear?

Painful truth #2: When your customer tells you their reason for not buying, it’s not a good idea to believe it.  I’m not saying that people wilfully go all out to lie to you, it’s just that it’s always worth exploring further as there might be a win-win situation you’re both missing.  It’s up to you to find out the REAL reason and address it – don’t expect people to lay themselves bare.

Painful truth #3: “I’ll think about it” means ‘No’.  As does “Send me a proposal”. You need to get to the reasons behind the decision process to be able to influence that sale.  Walking away with a promise of either of the above puts it out of your hands completely.