Client Management
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Business Development, Client Management, Marketing, New business, Product Management, Sales, StrategyGet your advocates selling your Product
If like me you believe your greatest marketing and sales tool is through advocacy, having…
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Why relationships are everything
Is it possible to win a bid purely on your ability to meet the requirement?
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Why is customer acquisition always prioritised over retention?
Acquiring a new customer is five times more expensive than retaining an existing one. And…
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The Painful Truth about Sales
Selling is difficult. It’s not enough to talk about your product and hope your prospect…