Marketing
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What’s the role of Management Information Systems in schools these days?
What’s the role of Management Information Systems in schools these days? Something to save teachers time? …
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Getting the Product Management culture right in your organisation
Throughout many years of working with different companies, it is amazing how many people say…
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7 top tips for delivering a great presentation to your peers
The ability to communicate well is an important skill for any Product or Business Development…
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Business Development, Marketing, MIS, New business, Product Development, Product Management, StrategyWhy do so many Edtech companies get it wrong?
I have now been working with a number of companies across the Edtech market for…
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Personas and why they are so important
A “Persona” is a fictional representation of an actual user and is applied in the…
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3 ways to keep your pipeline moving and choc-full of leads
I found 3 ways to keep your pipeline moving and choc-full of leads.
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Defrost Your Pipeline: Bring your cold prospects back to life and get your pipeline moving with this simple 30-word email
How many hours have you put into building your sales pipeline? Loads. So letting that…
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Creating the best Value Proposition
Almost all of the work I’m doing with businesses at the moment centres around the…
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How to be memorable
Working with a company recently, the Marketing Manager said to me “We tried an awareness…
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Where does Product Management belong in EdTech organisations?
As EdTech companies grow and the nature of technology evolves into the world of SaaS…