New business
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Reaching the right person
This post is about the question I am undoubtedly asked the most by large and small…
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3 mistakes nearly everyone makes when selling to schools
So you’ve created a product, be it a piece of technology, clever software or an…
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Why you shouldn’t obsess about decision makers
All too often businesses embark on sales and marketing activity, both inbound and outbound, with…
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Dangerous Phrases: “We must beat them on price”
All too often I hear companies say that the thing they absolutely must to do…
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Dangerous Phrases: “We don’t have any competitors”
Now this is a dangerous phrase because when businesses say this they are often referring…
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Are you selling like a 4-year old?
No matter what the question or situation my 4-year old niece will always, always ask…