Strategy
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Business Development, Marketing, MIS, New business, Product Development, Product Management, StrategyWhy do so many Edtech companies get it wrong?
I have now been working with a number of companies across the Edtech market for…
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Why you need to prioritise usage analytics
According to McKinsey, if a software company grows at only 20%, it has a 92%…
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What do you look for in a good Product Manager?
I am interested in what Product Leaders think makes a good Product Manager? And what…
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When do you start to launch your solution?
Question: When do you start to launch your solution? Answer: As soon as you can.…
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Where does Product Management belong in EdTech organisations?
As EdTech companies grow and the nature of technology evolves into the world of SaaS…
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The Jurassic Park mistake
“Your scientists were so preoccupied with whether or not they could, they didn’t stop to…
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Better is not enough
Your product is better than that other company’s product. Fact. You know that to be…
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The Importance of Innovators
If, like me, you believe your greatest marketing and sales tool is through advocacy and…
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Are you paying too much attention to the hippo?
HIPPO is an acronym for the Highest-Paid Person’s Opinion . . . and they’re bad…
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Communicating your Roadmap to the Market
One of the key responsibilities of a Product Manager is communication. Not only being the…