When you’re reaching out to people in the edtech field, it’s crucial to get your message right. Here’s a straightforward four-step plan to help you write emails and messages that hit the mark:

1. Understand and acknowledge their problems

Start by showing that you get what they’re going through and acknowledge the challenges they face in education or technology. This helps build trust and shows you’re genuinely interested in helping them.

2. Explain how you can help

Next, explain how your Edtech solution can solve their problems. Keep it simple, focus on the benefits, and avoid using technical language that might confuse them. Be clear about how your solution can make their lives easier.

3. Share proof of success

Back up your claims with real evidence. Share stories or data that show how your solution has helped others like them. This helps build credibility and makes your message more convincing.

4. Ask them to take action

Finally, tell them what you want them to do next. Whether it’s trying out your product or scheduling a demo, make it easy for them to take the next step. Be direct and clear about what you’re asking for.

The key is to keep it short, don’t over-explain, and make it about them and not you!

If you’re reading this then I’m guessing you have a blog and are creating lots of content designed to interest and attract your target market over to your website.

However, it’s hard work coming up with ideas, and takes time to write a decent blog and share it across the relevant platforms.  It makes it all the more frustrating when, after all the blood, sweat and tears, no-one seems to be reacting to your blog.  It’s like nobody cares.

So what’s the one simple thing you can to generate more business from your blog?  Add a visual Call To Action.

A Call To Action is a clickable image which drives the reader to take additional action once they’ve read your blog.  They’re most traditionally associated with e-commerce (think the ‘buy now’ button you find on websites) but they should be used with all content marketing to drive the type of behaviour you want.

It’s important to think about what it is you’d like your readers to do after reading your blog post and this will depend on your type of business.  If your business offers services and consultancy then your Call To Action should encourage the reader to get in contact to discuss their requirements so you can make some recommendations on how to help.  If you sell software or solutions then perhaps your Call To Action could offer a free trial.

Once you’ve decided on your Call To Action all you need to do is create a nice visual image which clearly states your desired action and include it with every blog post.  Easy peasy eh??  Actually it is.  I created the Call To Action image below for my education consultancy using a powerpoint slide and a free stock photograph (if you’d like the template just get in touch and I’ll make it available).

Fancy a free 30-minute phone consultation?

The vast majority of my clients offer products and services, but visual Calls To Action such as the one above sound obvious but are often over-looked as a marketing tool.  The key is to make them clear, simple and highly visible; they’re fantastic for creating deeper engagement and make it easier for your potential customers to come to you.