So here we are, almost at the end of the month and most people are desperately trying to close those last few orders to meet what are probably very challenging targets.  Time to bring out the discount – that will work, surely?!  Well, not necessarily.  Here are my 4 reasons why offering a discount to close is not always a good thing:

1. It devalues your product. If what you are selling was worth, say, £5,000 two weeks ago, why is it only worth £4,500 now?  While a discount designed to get the customer to order before the end of the week might just incentivise them to do so, it is also likely to leave a lasting impression that the product was priced too high in the first place which won’t help your long-term relationship and future sales.

Which brings us on to . . .

2. You risk ‘training’ your customers to expect a discount. If a discount is usually offered towards the end of any given month, term or year then the customers will learn to expect it and wait for it to happen.  We all know how we feel about certain large out-of-town furniture and carpet stores that advertise their sales an awful lot; we wait for the sale until we buy as we know there’s probably going to be one just around the corner.

3. It’s obvious but, by discounting to close, you are lowering your revenue and margins. To hit your overall business plan, how many more sales will you now need to make?  Would it be better to take a longer-term view and aim for a smaller amount of committed long-term customers who are willing to pay the true price of your product than a larger volume of customers who bought it because it was a bargain?  It’s a question only you can answer for your business but it’s worth considering.

4. You’re no longer in control of your sale. Most companies will spend a significant amount on sales (account management and new business development) in some way, shape or form.  Those people that you hire are there to add value to your business and, by offering a discount to close, you’re moving all the control over whether or not that potential customer will order onto your client – the decision is now theirs and there is little your salespeople can do to influence.  Unfortunately what this means for the business is that you’re really not getting the best value for money from the salespeople.

Instead of offering a discount, consider how you could add value to the sale.  Is there something you could offer that not only has a financial value attached to it that your potential customer would appreciate but also helps them get the best from the product they’re buying which will increase loyalty and long-term revenue?

Don’t get me wrong, used sporadically discounts can work and sometimes it can help you launch a product with early adopters or build a preferential relationship.  However, give it some thought before you do as it may be that the long-term pain isn’t worth the short-term gain.

We’ve spoken to many schools, Trusts and LA support teams about the options regarding the 3-year ESS SIMS contracts, so it’s great to hear that there’s now some clarity as to what to do next.

Basically, if you’ve been thinking about exploring alternative MIS systems you can now take advantage of the new 12-month break clause following the recent Competition and Markets Authority judgement.

The CMA has published its decision to accept commitments from ESS that enable certain schools (meaning those which had considered switching providers but concluded they did not have sufficient time to do so) to apply to an independent adjudicator for a 12-month break clause. If granted, the clause will allow them to exit their current three-year contract with ESS and choose an alternative provider, should they so wish.

– This is good news for schools that wanted to go through a procurement exercise for their MIS but felt they didn’t have enough time as they can now apply for a 12-month break clause to give them time to test the market.

– What’s not so great is that there’s a limited timeframe to get your application in and you’ll need to provide a supporting statement. Schools have one month to apply, from 10^th January 2023 to 10 February 2023.

You’ll be told whether you are successful by 31st March 2023, you then have 12 months to choose a new supplier, giving you time to switch by March 2024.

There is no downside to applying. It’s worth doing to buy some time so you can take a proper look at the MIS solutions out there. You’re not under any obligation to actually move supplier and you can always change your mind and do nothing.

If you’re happy with your existing SIMS contract and terms, then of course this probably isn’t for you. However, if you would have liked to test the market but couldn’t do so at the time, here’s the link to the application form and the guidance

We’d also recommend looking at the support options available as many local school support teams are completely MIS agnostic; they support the process, not the product. They can often help you with your market-testing exercise and are able to support your MIS implementation as part of your overall IT strategy and School Development Plan too.

What options are open to schools when it comes to financial management solutions?

The Competition and Markets Authority (CMA) is investigating whether ESS SIMS is abusing a dominant position to push schools into accepting a new 3-year contract.  What’s interesting here is that, as part of its investigation, the CMA has said they will also consider the pricing of some ESS product packages – specifically, it will look at how SIMS is being sold alongside FMS.

The press release from the CMA says:

“As part of its investigation, the CMA will also consider the pricing of some ESS product packages – specifically, it will look at how ESS’s management information system product is being sold alongside its financial management software. This could encourage customers to buy both products and deter customers moving away from ESS.

The CMA is concerned that, by adopting such a pricing strategy, market players that only offer one of these services may be unable to compete, potentially leading to an uncompetitive market in future.”

How ARE schools handling what they do in terms of a finance package when they switch to a new MIS?

Product functionality and data extraction aside, one of the biggest challenges schools always used to face around FMS was how costly it was to buy it directly from ESS (then Capita) if you want to buy it as a standalone product. e.g. not bundled with the MIS via an LA-wide deal.

For many, the new total annual cost of an MIS + finance solution would simply be driven too high to justify the change so they stayed with their existing systems.

But as schools choose to move to new MIS solutions, what are they choosing as their finance system?

Continuing our series of edtech thought leader interviews, I recently caught up with Martin Hall, Senior Product Manager for MIS at RM.

Having spoken with almost all other major MIS suppliers in England, I’ve been wanting to speak with RM on their plans for the Integris solution for a while. RM Integris is the second-largest MIS supplier in England in terms of market share, and RM also offers an ecosystem of other school management solutions which work alongside their MIS, including their own finance solution.

In part 1 of this fireside chat, we discuss:

• How RM has changed over the years, having started as a couple of people building servers in their garage to becoming a global education company
• The 3 key pillars of business for RM, and their plans to invest in their Integris MIS and finance solutions
• How customers expectations have changed, and how RM works with them to allow them to focus on students’ progress – the most important thing
• Where RM are currently with their Integris MIS: how it works with RM Unify, what’s their partner strategy, plans for growth into new system areas (such as HR, compliance, safeguarding, etc.) and also into new phases and markets
• Their approach to future development

In part 2 we cover:

• RM’s focus on the MIS market and current competitor solutions
• What makes RM Integris different
• How the market might change in the future given recent consolidation and acquisitions
• How support has changed, especially as businesses such as SBS and Strictly Education have been acquired by one owner
• The role of LAs v the new role of Trusts: how MATs act and work differently, using data centrally and intelligently

Finally, in part 3 I ask:

• Where does Martin see the MIS market going in 5-years time?
• Can and should data be used to inform policy?
• How does RM work in partnership with schools and academies?
• How can edtech suppliers get better at delivering disruptive, and is this a good thing?

All too often I hear companies say that the thing they absolutely must to do overcome competition is beat them on price.  The logic being that if we’re the cheapest then we’re the ones the customer will choose, right?

Generally speaking, and unless everyone you are competing against is offering a 100% identical product to you, this simply isn’t the case.  People are looking for value as much as they are a good price.  In the public sector most large deals go through a formal procurement process but, even then, price will only make up a certain percentage of the score.   Customers tend to use the MEAT criteria (Most Economically Advantageous Tender) which also takes into account quality.

So instead of making price the thing you must beat them on and the focus of your efforts, why not try highlighting some of the other things that stand you apart instead.  For example:

• Are you greener or more ethical? Is your product/service locally based or locally made.  Equally, is your service UK-wide or international?
• Is your product of a higher quality, built to last, easier to use, safer to use or approved by a respected organisation?
• Are your staff experts in their field, do they come from industry, are they a large, happy and stable team offering fabulous service, do you offer longer more flexible opening hours and online help?

At the end of the day cheapest rarely means best.  Aim to price your product or service at a price-point that truly represents what you offer and then focus your attention on delivering all the added value your customers will love.

Now this is a dangerous phrase because when businesses say this they are often referring the fact that they feel they have a product that does something or has features that perhaps other products don’t have.  And, based on this, they feel no product compares to theirs and, therefore, they have no competition.  But the phrase “we don’t have any competitors” is a dangerous one for three main reasons:

1. That piece of unique functionality that your product has may seem like the most important thing in the world to you but your customers may think differently.

If they don’t see it as a deal breaker then they will look at all the similar products on the market – so you need to be conscious of the fact that you’re also competing with them.

2.  Even if your product or service is completely 100% unique, you are always still competing for budget.

It may be that your customer chooses to spend their budget on something completely different as they consider it more important to them at that moment.  The challenge is finding a way to ensure your potential customers consider what you’re offering as high priority.

3.  The belief that no competitors exist in your market can ultimately lead to complacency.  

If you feel that your product is the best out there then there’s a danger that the needs of the customer will stop being the priority and you’ll fall into the trap of believing that “the product sells itself”.  To successfully sell you must always be asking yourself ‘what’s important to the customer?’ and making sure your value proposition is based on this.

Ultimately knowing your competition is the key to creating a great marketing and sales strategy and, believe me, they definitely exist!