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How to make a Product Partnership successful: the 7 things you can’t afford to ignore
Following on from my last post on the importance of Product Partners and how they…
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The importance of Product Partners: 4 ways software organisations can increase revenue
For many software companies there is a real challenge in continuing to develop the software…
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The Painful Truth about Sales
Selling is difficult. It’s not enough to talk about your product and hope your prospect…
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Why you need to stop being so Customer-focused (and what you should be doing instead!)
Many organisations would claim to be Customer-focused and, indeed, hold it up as their USP…
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Reaching the right person
This post is about the question I am undoubtedly asked the most by large and small…
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3 mistakes nearly everyone makes when selling to schools
So you’ve created a product, be it a piece of technology, clever software or an…
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Why you shouldn’t obsess about decision makers
All too often businesses embark on sales and marketing activity, both inbound and outbound, with…
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How to turn your blog readers into customers
If you’re reading this then I’m guessing you have a blog and are creating lots…
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6 essential ingredients every website needs
Everyone knows that to look credible and professional your business should have a website. However,…
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4 Golden Rules of Twitter
I work with many, many companies who want to use Twitter as part of their…