New business
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What Cuts Through in Edtech Marketing (and What’s Getting Ignored)
If you’ve spent any time reading edtech marketing in the past 5 years, you’ll notice…
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#FinnemoreFireside, Education, HR & Payroll, Marketing, MIS, MIS Support, New business, Product Management, Sales, Strategy, TechnologyWhat We Learned From a Year of Fireside Conversations with Edtech Leaders
As we approach the end of another academic year, we’ve been reflecting on the conversations…
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Business Development, Marketing, New business, Product Development, Retention, Sales, Strategy, UncategorizedThe Ultimate Guide to Conducting Competitor Analysis in the Edtech Sector
In edtech, staying ahead means more than delivering a great product. It’s about understanding the…
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Stop Sending Emails to Everyone! Why Testing Your Email Campaigns on a Smaller Audience Can Boost Your Results
Email marketing is a tried-and-true method for connecting with potential customers, especially in the edtech…
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#FinnemoreFireside, Business Development, Education, Marketing, New business, Retention, Sales, Strategy, UncategorizedEP. 052 – Business Thought Leader Q&A: Catherine Lane, Co-founder, Head of PR and Content, The Influence Crowd
Our next #FinnemoreFireside this term is with Catherine Lane, co-founder of The Influence Crowd, a…
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AI, Business Development, Education, future, New business, Product Development, Product Management, Startups, Strategy, TechnologyWhat Will Set the Best Edtech Companies Apart in 2025?
As we look ahead to the year 2025, the edtech sector stands at a pivotal…
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A Software Demo is NOT a Sales Strategy: Rethinking How We Sell in Edtech
In edtech, it’s tempting to lead with a software demo. After all, your product is…
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Boosting Edtech Engagement: The Science of Spaced Repetition in Marketing
While working with a client recently, I encountered a familiar scenario: a well-crafted email campaign…
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AI, Education, future, New business, Partners, Product Development, Product Management, Startups, Strategy, TechnologyLeading the Edtech Revolution: How to Future-Proof Your Business in the UK’s Next Tech Cycle
We are entering a new tech super cycle that will fundamentally reshape the way we…
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The Power of Peer Recommendations: How to Drive EdTech Success
If you’re not tapping into peer-to-peer referencability, you’re missing out on one of the most…