MIS market trends: How satisfied are schools with their current MIS, and what’s most important to them when it comes to looking at alternatives?

The number of schools switching MIS is at an all-time high and this trend looks set to continue (check out this previous blog for the reasons why and the movement we can expect to see in the future).

 

As schools are taking on new MIS all the time, it’s important for all suppliers of all school management software – be that the MIS itself or any one of the hundreds of products which sit alongside it – to understand what’s most important to schools when looking at alternatives.

 

 

In Spring 2021, The Key sent a survey to all primary, secondary, special schools and pupil referral units in England on the subject of MIS which produced some fascinating insights, including (amongst other things):

 

 

The Key sent out a similar survey in Spring 2022 so, using these results, we’ve been able to compare how opinions on MIS have changed and gain some insight into what schools might do in the future.

 

 

 

What it is that schools look for in a new MIS: what’s most important to them?

 

The surveys asked schools across England to prioritise what they felt was the most important factor in terms of price, support, functionality, integration, partnership and reputation when looking for a new supplier. The results are outlined below:

 

 

As you can see, the trend of what’s most important to schools is broadly unchanged but there are a couple of notable things here:

 

  • Even in a world of huge budgetary pressure on schools, price has not scored as highly as last year. It’s still the second most important factor, but it’s interesting to see that functionality has not only remained the most important factor by far, but the percentage has increased too.

 

  • Being a trusted procurement partner has become more important and has (only just!) overtaken reputation in terms of importance. This could well be a reflection of the way in which MATs prefer to work, as they often use trusted procurement partners to help select their school management software and technology. There are also a number of frameworks in place to help schools and MATs through the procurement process e.g. G-cloud, Everything ICT

 

 

 

How satisfied are schools with their MIS compared to last year?

 

In both 2021 and 2022, the survey asked respondents to rate how satisfied they were with their MIS, on a scale of 1-10 with 1 being extremely dissatisfied and 10 being extremely satisfied. This graph shows that there are actually fewer schools towards the ‘Extremely satisfied’ end of the chart, and more are rating their satisfaction at 5 or lower (You can find the full results plus analysis by supplier on The Key’s blog here).

 

 

What could be causing schools to report that they are less satisfied than last year? There are a few possible explanations:

 

  • Given so many schools have moved or are on the move at the moment, it’s likely that a number of respondents are in the MIS transition period which is always the most nerve-wracking time where the least satisfaction is felt.

 

  • It’s possible that schools are feeling unhappy with their existing supplier if the contract and support terms have changed as this often puts them under pressure.

 

But it may be that this is an accurate reflection of how schools are feeling about MIS in the current environment, in which case it’s all suppliers should take note!

 

Ultimately, if schools are citing functionality as the main thing they look for in a new MIS, how confident are MIS suppliers that their functionality is truly meeting the needs of schools? Aside from the basics, what makes one stand out from the other?

 

What do you think users are looking for in their MIS?

 

 

 

Product Management Bootcamp: NYC

We’ve just finished a brilliant week delivering product training in New York with the Tarigo Product Management team.

The week involved delivering an intensive Product Bootcamp based around Tarigo’s 5D Product Framework. It’s an externally accredited, comprehensive course covering all aspects of product management and the typical lifecycle of a product, from ideation right through to product retirement. It’s also fun, practical and engaging, and involves completing group ‘missions’ every day.

 

As much as this week has been about training and coaching, we’ve learnt so much from spending time with the new team of employees comprised of fairly recent graduates/interns:

 

👉 The teams collaborated so easily and so successfully. The discussions were intelligent and respectful, roles were assigned fairly and everyone played an important part – and the results were amazing.

 

👉 The ideas, plans and pitches they came up with within a short amount of time were incredible. It goes to show that, with the right guidance, coaching and templates, innovative ideas can be formulated in a matter of hours and days. It only takes months to get a business case on the table if you allow it to take that long (something that we’re all a bit guilty of, perfectionism is just procrastination in disguise after all).

 

👉 Gen Z won’t stand for greenwashing. One of the overall goals was to come up with solutions focused on sustainability – and they expect companies to truly live their values. Inspiring stuff.

 

A fantastic week, I look forward to doing it again. Now for some sightseeing! 🗽

 

EP. 031 – Edtech Thought Leader Q&A: Lawrence Royston, Founder of teamSOS

Just before Bett this year, Nick caught up with Lawrence Royston, Founder of teamSOS, to talk all things edtech.

Lawrence is one of the true entrepreneurs of the Edtech market. Along with his partner Joanne, he started with GroupCall messenger, the first SMS messaging system for schools in the UK, then built Xporter, supporting Third parties to have a generic way to integrate with MIS data, before looking at how they could provide deeper insights in the data they were already transferring through GroupCall XVault. He’s also supported GDPRis and has recently started a new business in teamSOS, an incident management and compliance tool for staff in Education and NHS establishments.

 

We’ve split the interview into two parts to make it easier to digest. In part one Nick and Lawrence discuss:

  • What it means to have an entrepreneurial mindset
  • Working with partners (and family!), their symbiotic skills, and how this is a great asset in business
  • The thinking behind teamSOS, where the idea came from, and the problem it solves
  • The importance of listening and learning from users
  • ‘Successive approximation’ and continually iterating solutions to help better meet the needs of your customers

 

In part two they talk about:

  • What advice would Lawrence give budding edtech entrepreneurs based on his own experience?
  • Getting work/life balance right
  • The effect of recent market changes: how consolidation makes space for speedboats!
  • The innovation bubbling away in the background within smaller businesses that lead on vision and integration
  • Modernising technology (case in point: walkie talkies)
  • Their approach to pricing and delivering value
  • How making school staff feel cared for attracts and retains the best candidates

Enjoy!

Why you need to stop being so Customer-focused (and what you should be doing instead!)

Many organisations would claim to be Customer-focused and, indeed, hold it up as their USP and a reason to do business with them. In truth, to say you’re focused on your customers should really come as standard. Keeping customers happy and giving them the products and services they need is basic business common sense.

However, being just Customer-focused is the old way of doing things; to be truly successful you need to start being Customer-centric – an entirely different approach.

Customer-focused organisations

Customer-focused organisations address customer needs as a way of addressing business goals. They look at how they can get more business by creating a product or service that is ‘better’ than the competitors (and in the software industry this often means ‘has more functionality’) or is cheaper than the competitors. The reasons for being Customer-focused are about maximising revenue and this often comes across as a bit self-serving.

Customer-centric organisations

Customer-centric organisations aren’t just responding to customer needs. They spend time properly understanding their needs and creating a strategy that brings long-term mutual benefits. And they do all of this while delivering a great product to the customer and creating an easy and positive experience for their customers to buy. The revenue which results from this approach is a result of the degree to which their customers have been satisfied.

Customer-focused organisations make decisions that superficially address customer expectations, driven by their desire for improved profit performance. Customer-centric organisations make meaningful changes in order to address their customer’s expectations.

And it’s the Customer-centric approach that results in increased engagement, support, loyalty – and essentially profits – from a happy, expanding customer base.