Are you guilty of bad love?

Bad love: when your affection for customers is solely based on the revenue they bring. Ask yourself, if they didn’t contribute financially, would you still talk to them, believe in them or invest in them? Is it the money you love, or the customer?

Good love: genuinely caring for your customers, regardless of their financial value. Even if the relationship ends, your business gains in reputation and brand loyalty. You become the go-to for recommendations, known for going above and beyond.

Love your customers for who they are, not just what they bring financially. Strong relationships lead to happier outcomes for everyone involved.

💖 Happy Valentine’s Day! 💖

Our latest #FinnemoreFireside is with Izzi Dorrian and Ed Butcher, founders of the brilliant Habitude workflow platform for MATs, designed to solve slow, unreliable or lost admin by connecting people, platforms and data into trackable workflows.

Both Izzi and Ed are from an educational background themselves and it’s a really insightful discussion including:

• The significance of education and why both are involved in the field.
• Importance of stability: Emphasis on understanding policies and processes, especially in times of frequent policy changes.
• Recruitment and retention: Highlighted the challenge of administrative hassles, compliance, and the need for strategic recruitment and onboarding processes.
• MATs’ future challenges: Discussion on the evolving landscape of MATs, the importance of infrastructure, and the need for a clear vision.
• Role of technology: Exploration of the role of technology in MATs, potential improvements, and challenges in adapting to different MAT structures.
• Openness in data: Advocacy for open data among edtech companies, with a focus on collaborative efforts for better data flow and management in MATs.

Why are some businesses more successful than others?

Is it because they provide a better solution technically?

Is it because they were first to market?

Or is it just luck?

You could say all these statements are true, however, more often than not it is the way you look at a solution and how easy it is for a potential customer to purchase, on board, reduce their pain, and continue to enjoy the experience of working with your solution and business. It’s all about reducing friction.

We work and continue to work with several businesses across the edtech world and, in the main, the majority of companies that are not growing as quickly as they would like comes down to how hard are they making it for customers to either buy in the first place or make it hard for them to choose to stay, its all in your power to solve!

Look at your Customer Journey, look at every step, and understand when you are making it hard for the customer/user.

Ask yourself:

• Have you made it easy for the potential customer to find you and know what you stand for? Where do they receive their information?
• Have you made it easy for them to purchase? Do they know you are going to take away a problem better than your competition?
• Have you made it easy for them to onboard? Through little to no manual or human interaction.
• Have you made it easy for them to get to the value? This may include human intervention to understand best practices, however, if you can make it light touch this is great for the business and your customer.
• Do you have processes of ensuring that the customer continues to have a great experience of the solution and the business? To make the decision to be loyal easy.

If you say yes to all these questions, ask one more! Are you looking at this from your perspective or the customer’s? If you answer from yours, as we know best, you are not reducing Friction!