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Client Management, Community, edtech, Marketing, New business, Sales, schools, Startups, Strategy, UncategorizedStop Speaking “Solutionese”: Why Edtech Messaging Fails (And How to Fix It)
Most edtech companies don’t have a product problem. They don’t even have a positioning problem.…
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#FinnemoreFireside, Business Development, Community, edtech, Leadership, Marketing, New business, Partners, Retention, Sales, Startups, Strategy, UncategorizedEP. 060 – Business Thought Leader Q&A: Chris Bradford, Strategy Director at Bee Digital Ltd
In our next #FinnemoreFireside, we welcome Chris Bradford, Strategy Director at Bee Digital and an…
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What Cuts Through in Edtech Marketing (and What’s Getting Ignored)
If you’ve spent any time reading edtech marketing in the past 5 years, you’ll notice…
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Boosting Edtech Engagement: The Science of Spaced Repetition in Marketing
While working with a client recently, I encountered a familiar scenario: a well-crafted email campaign…
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Leveraging the Circle of Influence: A Growth Strategy for Edtech
In edtech, sustainable growth goes beyond acquiring new customers. While landing a contract with a…
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The Power of Peer Recommendations: How to Drive EdTech Success
If you’re not tapping into peer-to-peer referencability, you’re missing out on one of the most…