This month sees us publish our 40th #FinnemoreFireside chat and this time we’re delighted to welcome Jim Knight, The Rt Hon Lord Knight of Weymouth on for a Q&A session.

Jim Knight works in education, digital technology and as a legislator. As a UK government minister and MP, Jim’s portfolios included rural affairs, schools, digital and employment.  He was a member of Gordon Brown’s Cabinet 2009-2010, before joining the Lords after the 2010 General Election.

Jim is a director of Suklaa Ltd, providing advisory services to UK and international clients working in technology for education and learning, international schooling, and teacher engagement. He’s also currently chair of the board for E-ACT, is on the Nord Anglia Education Advisory Board, on the Global Advisory Council for BETT, and was appointed Chair of the Board at COBIS in November 2022.

In this Q&A Nick and Jim discuss amongst other things:

• Where Jim’s passion for education comes from and why he has dedicated so much of his working career to education.
• The disconnect between the education and labour market, and the need for a school system which truly meets the needs of learners, communities and employers.
• Why focusing on academic performance and grades doesn’t work for many, and how other core skills are more important than literacy and numeracy.
• Is edtech behind the curve compared to industry: what happened to real future-gazing?
• The fact that leadership on the use of edtech is no longer there (a role previously played by Becta) and something is required to fill the gap.
• Using trends and AI to promote insights and the associated challenges that come with sharing and interrogating data?
• The three big challenges that Jim would like to see edtech help solve

We’d love to hear your feedback and comments below. Enjoy!

Next in the #FinnemoreFireside series is this brilliant chat I had last month with Mike Donoghue, CEO of John Taylor Multi-Academy Trust (JTMAT). It was a great conversation providing lots of insight into how MATs work and what is important to directors, leaders, governors, staff and learners.

To provide some background on Mike, he was appointed Headteacher at John Taylor High School in January 2010 and oversaw the first change to ‘converter’ academy status of an ‘outstanding’ school in Staffordshire in November 2010. That school plus 14 others now lie at the heart of John Taylor Multi-Academy Trust where Mike is CEO.

In September 2014 he became an elected member of the Regional School Commissioner’s (West Midlands) Headteachers Board, was re-elected in 2017 and elected to the newly-constituted Advisory Board in 2022. Mike has also been appointed to the DfE’s Secondary Headteacher Reference Group, an advisory panel assisting with policy and strategy decision-making.

It’s an insightful conversation which includes, amongst other things:

• What it means to be a teaching school, and how fulfilling and valuable it can be
• The challenges and opportunities that come with working outside your organisation
• Growing into a successful MAT, and how do you define the perfect size
• Equality of entitlement when it comes to professional development
• The sliding scale between autonomy and regulation/structure, and how to create that balance as a MAT: compliance-driven vs excellence-driven
• Co-construction and why this is so important across the Trust
• How the Trust is very similar to a cycling peloton!
• Using evidence in staff appraisals and the concept of quid pro quo and ownership
• What Mike would like to see more of from software suppliers, and how major investment in one area can actually stymie innovation in others
• Where Mike takes his influence from on which solutions to introduce to the Trust and why

This weekend, we’re looking forward to meeting up with edtech and educational innovators at #GESSDubai, a leading education conference & exhibition in the Middle East region.

I have worked with many CEOs who say the trouble with strategizing is that is all that happens.  They want action!

People can procrastinate around the strategy.  In many cases, boards are reluctant to spend money if there are potential questions unanswered. As Donald Rumsfeld said “known unknowns”.

However, as with a lot of situations in business, how do you know what is the right amount of information to make a decision?  You’re never going to know everything at the beginning and, like the rest of the product process, you will continue to iterate the strategy as you have more information and realign.

So why is it important to have a strategy?

A product strategy is essential to product execution and achieving the product’s business goals.

A strategy lays out a plan on how that goal will be achieved. Without a product strategy, product execution is often haphazard. You risk moving from one crisis to the next – or from one deal to the next, as you will be redirected by the different priorities of your internal stakeholders.

If you do not own the strategy, communicate it and get buy-in from all your stakeholders, everyone else will set a strategy in their heads. It will become hard to own the direction of your solution(s). This doesn’t mean you shouldn’t be listening to all stakeholders, but you need to own the strategy and direction of your solution.

Remember you are the CEO of your Products!!

As EdTech companies grow and the nature of technology evolves into the world of SaaS and apps, there’s often confusion around where Product Management should sit in the organisation.

Traditional consumer organisations have had a tendency to consider Product Management in the same arena as Marketing.  However, the danger here is when Marketing is actually ‘Marketing Communications’ (sadly often the case in EdTech) – it means that no-one is involved in defining and delivering the products.

In a lot of Tech companies, the Product Management function tends to be viewed in the technical arena, lumped in with the Development Directorate.  The problem here is that the Product Managers can get tied up in functionality and requirements. They can spend so much time building products that there is no-one engaging the customers to understand their problems; no-one looking ahead and strategising as to what the business needs to do in the future to continue to be successful

To drive the maximum success from a Product Management team, you need to understand exactly what their role is.

A successful Product Management Directorate looks at the needs of the entire business and the entire market.  It’s broadly comprised of three main focuses:

• Product strategy
• Product marketing
• Technical product management

The Product Management Directorate will focus the product management team on the business of building solutions for needs now and into the future.  The team will:

• engage and communicate with existing and potential customers
• articulate and quantify market problems
• create business cases and market requirements documents
• define standard procedures for product delivery and launch
• support the creation of collateral and sales enablement tools
• train the sales teams on the product

Within the EdTech market the truth is: if you want better products in the future, and for the product management team to be held accountable at organisational level, then it must be represented at Board level in its own right.