Strategy
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How to Stop the HiPPO from Running Your Product Roadmap
In edtech businesses ideas flow from every direction, from product teams, customer success managers, and…
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What Cuts Through in Edtech Marketing (and What’s Getting Ignored)
If you’ve spent any time reading edtech marketing in the past 5 years, you’ll notice…
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#FinnemoreFireside, Education, HR & Payroll, Marketing, MIS, MIS Support, New business, Product Management, Sales, Strategy, TechnologyWhat We Learned From a Year of Fireside Conversations with Edtech Leaders
As we approach the end of another academic year, we’ve been reflecting on the conversations…
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Business Development, Marketing, New business, Product Development, Retention, Sales, Strategy, UncategorizedThe Ultimate Guide to Conducting Competitor Analysis in the Edtech Sector
In edtech, staying ahead means more than delivering a great product. It’s about understanding the…
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Stop Sending Emails to Everyone! Why Testing Your Email Campaigns on a Smaller Audience Can Boost Your Results
Email marketing is a tried-and-true method for connecting with potential customers, especially in the edtech…
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#FinnemoreFireside, academies, AI, data, Education, future, MATs, MIS, school support, schools, Strategy, Technology, trustsEP. 053 – Edtech Thought Leader Q&A: James Browning, Chief Operating Officer at Lift Schools
Our next #FinnemoreFireside this term is with James Browning, Chief Operating Officer (COO) at Lift Schools. Beyond his…
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#FinnemoreFireside, Business Development, Education, Marketing, New business, Retention, Sales, Strategy, UncategorizedEP. 052 – Business Thought Leader Q&A: Catherine Lane, Co-founder, Head of PR and Content, The Influence Crowd
Our next #FinnemoreFireside this term is with Catherine Lane, co-founder of The Influence Crowd, a…
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Before You Build: 5 Questions Every Edtech Company Must Ask Schools
Building edtech without talking to schools is like designing a game without players – it…
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data, Education, MATs, MIS, Procurement, Product Development, Retention, schools, Strategy, TechnologyEP. 051 – Business Thought Leader Q&A: Joshua Perry, MIS blogger and Edtech Entrepreneur
What’s next for the UK MIS market? MIS systems have been a hot topic in…
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Understanding Economic and Financial Standing (EFS) and its Importance for Public Sector Procurement in the Edtech Sector
I’ve seen a few blogs and posts recently on the subject of EFS (or Economic…