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Why Better Fit Beats Bigger Pipelines in Edtech
When Growth Slows, More Leads Isn’t the Answer If your pipeline’s thinning or targets are…
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Client Management, edtech, New business, Partners, Product Management, Retention, Strategy, Technology, UncategorizedWhy Your Next Mistake Could Be Your Edtech Business’s Biggest Breakthrough
Here’s something nobody tells you when you start an edtech business: you’re going to make…
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The DfE’s New MIS Framework: Change For Good or Just Another Checkbox Exercise?
The Department for Education has just launched something that’s got the school management world talking…
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Business Development, Marketing, New business, Product Development, Retention, Sales, Strategy, UncategorizedThe Ultimate Guide to Conducting Competitor Analysis in the Edtech Sector
In edtech, staying ahead means more than delivering a great product. It’s about understanding the…
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Stop Sending Emails to Everyone! Why Testing Your Email Campaigns on a Smaller Audience Can Boost Your Results
Email marketing is a tried-and-true method for connecting with potential customers, especially in the edtech…
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Revolutionising School MIS: How AI is Transforming Education Behind the Scenes
Let’s face it – school management systems aren’t always the most exciting education topic. But…
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#FinnemoreFireside, Business Development, Education, Marketing, New business, Retention, Sales, Strategy, UncategorizedEP. 052 – Business Thought Leader Q&A: Catherine Lane, Co-founder, Head of PR and Content, The Influence Crowd
Our next #FinnemoreFireside this term is with Catherine Lane, co-founder of The Influence Crowd, a…
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Education and Industry thought leader Q&As – thank you for your insight in 2024! #FinnemoreFireside
We’ve been privileged to speak with even more edtech and industry thought leaders throughout 2024…
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A Software Demo is NOT a Sales Strategy: Rethinking How We Sell in Edtech
In edtech, it’s tempting to lead with a software demo. After all, your product is…
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Why “Good Enough” Isn’t Enough: Moving Beyond MVPs in Edtech
From MVPs to OVPs: Why Edtech Needs to Evolve to Truly Meet Customer Needs …