Our final #FinnemoreFireside of this academic year is with Chris Kirk of CJK Associates. Chris’ work is varied and he and his team support the mission of education by providing strategy, business planning, organisation design, operations, procurement and shared service advice to education organisations.

Chris works extensively with multi-academy trusts on vision, strategy, operating models and governance/finance reviews, so our Q&A session focuses on MATs and their needs, and what this means for suppliers – both now and in the future.

It’s a really insightful discussion and we cover topics including:

• Fostering social responsibility in schools and achieving aspirations through clarity
• How schools can contribute to society
• Finding your mission: understanding and showcasing your unique capabilities
• Unlocking the power of professional networks: how Trusts can make a difference
• The challenge of ensuring adequate support for high-need pupils
• Establishing a culture of consistency: How do you ensure a similar mission statement in new schools/academies?
• The future of school groupings and the natural drift towards ten
• When MATs stand firm and refuse to uphold the Regional Commissioner’s agenda
• What is Collaborative Alignment? Achieving aspirations through group collaboration
• The challenges facing schools as the educational environments change

We’d love to hear your feedback and comments below. Enjoy!

Our first #FinnemoreFireside of 2023 is with Catherine Tallis, Director of Business Services at HFL Education.

HFL Education (formerly Herts for Learning) is a national provider of school improvement and business support services, training and resources.  As long-standing providers of MIS support to their schools, this Q&A discussed in detail the ways in which support teams must adapt as the MIS market continues to evolve. Being a SIMS-only support team, as was usually once the case, is now a risky strategy for any team wanting to remain in business in the coming years.

It’s a fascinating chat and, amongst other things, Nick and Catherine discuss:

• The precarious state of school finances and the impact that has on decisions, and the huge amount of pressure on schools as they are taking on more as services around them are cut to the bone (e.g. CAMHS, social care, etc.)
• How academisation and changes to the way schools licence MIS have led to the sector completely changing, and how HFL Education have adapted into a multi-MIS support team to help their schools
• What will happen to teams who aren’t able to adapt quickly, and how the conversation needs to shift away from software support to whole school strategic support
• The challenges around understanding overheads as a business where teams are still part of an LA
• The democratisation of data, and how HFL Education supports meaningful school improvement through the effective use of data
• Schools are great at curriculum change but not always so great at change across other systems, and this is something support teams can help with
• HFL Education’s vision and plans for the next five years
• What Catherine would like to see from the market and from suppliers

We’d love to hear your feedback; what would you like to learn from support team leaders?

We’ve spoken to many schools, Trusts and LA support teams about the options regarding the 3-year ESS SIMS contracts, so it’s great to hear that there’s now some clarity as to what to do next.

Basically, if you’ve been thinking about exploring alternative MIS systems you can now take advantage of the new 12-month break clause following the recent Competition and Markets Authority judgement.

The CMA has published its decision to accept commitments from ESS that enable certain schools (meaning those which had considered switching providers but concluded they did not have sufficient time to do so) to apply to an independent adjudicator for a 12-month break clause. If granted, the clause will allow them to exit their current three-year contract with ESS and choose an alternative provider, should they so wish.

– This is good news for schools that wanted to go through a procurement exercise for their MIS but felt they didn’t have enough time as they can now apply for a 12-month break clause to give them time to test the market.

– What’s not so great is that there’s a limited timeframe to get your application in and you’ll need to provide a supporting statement. Schools have one month to apply, from 10^th January 2023 to 10 February 2023.

You’ll be told whether you are successful by 31st March 2023, you then have 12 months to choose a new supplier, giving you time to switch by March 2024.

There is no downside to applying. It’s worth doing to buy some time so you can take a proper look at the MIS solutions out there. You’re not under any obligation to actually move supplier and you can always change your mind and do nothing.

If you’re happy with your existing SIMS contract and terms, then of course this probably isn’t for you. However, if you would have liked to test the market but couldn’t do so at the time, here’s the link to the application form and the guidance

We’d also recommend looking at the support options available as many local school support teams are completely MIS agnostic; they support the process, not the product. They can often help you with your market-testing exercise and are able to support your MIS implementation as part of your overall IT strategy and School Development Plan too.

How good are you at predicting the future? This image has resurfaced as the article was written 110 years ago and talks about climate issues linked to coal – amazing foresight! What it doesn’t get quite right is the timeline; it says “the effect may be considerable in a few centuries” when actually we’re at a crisis point already.

How often do businesses fall into the trap of thinking a problem is somewhere out there on the horizon when it’s really about to smack them in the face?

I work with the edtech industry and there are quite a few examples I can think of:

👉 The need to access all teaching, learning and school management technology from outside of the school came into VERY sharp focus in the face of lockdowns – lots of people were caught out.

👉 With the academisation agenda, the way schools make decisions and purchase solutions has been turned on its head which has had a major effect on some company business models that probably thought they were safe (the school MIS market in particular).

👉 Free and ‘freemium’ solutions have changed what schools are willing to pay for, you need to find ways to add extra value or risk being ditched altogether.

Here’s what can you do to future-proof your edtech business:

• Listen to your customers
• Encourage employees to speak up – find out what your workforce wants
• Challenge every assumption
• Embrace imperfection
• Iterate, don’t reinvent – be agile
• Be willing to grow
• Test out new marketing strategies
• Harness the power of tech

I’ll talk more about each of these in future blogs, but we also cover all of these in detail within our coaching programme.

How are you future-proofing your education business?

Our next #FinnemoreFireside chat is essential listening for everyone who owns or leads an edtech business as it’s with marketing and PR guru, Catherine Lane.

Cath is Co-founder and Head of PR & Content at The Influence Crowd who work with some of the most well-known brands in education, including Juniper Education, Lexplore Analytics, Teach Active, SIMS BlueSky Education, GL Assessment, and Historic Royal Palaces.

The Influence Crowd implements highly targeted, integrated PR campaigns that prove their value through incoming leads and changed opinions. Using knowledge and relationships built up over 15 years in this sector, they engage and delight audiences through great coverage, shareable social content and by getting the key influencers behind edtech businesses.

This is an audio-only fireside chat (unfortunately the video tech got the better of us on the day 😕) and in it Nick and Cath discuss:

• Why selling to teachers is so hard, and why speaking the right language is so important
• Understanding your target audience
• How Covid has affected schools and the way they use edtech
• People buy from people- it’s not all about the product – and how the pandemic exposed the need for PR and marketing
• How edtech companies have become more experimental in the face of Covid challenges, which improves learning, marketing and messaging
• Cath’s advice for raising your profile as an edtech business in the sector
• How to approach getting national coverage with a whole package
• The importance of timing in creating a story and making the most of newsjacking
• Interpreting data to make it more digestible, gain investment, and help with messaging from day one
• How creating loyalty help with bumps in the road when it comes to reputation management
• Three things people should have in mind if they want to embark on a successful marketing and PR campaign
• What’s next for The Influence Crowd?

Enjoy!

Towards the end of 2021, Nick caught up with Andy Kent, CEO and Founder of Angel Solutions who create innovative, web-based applications to help all levels of the education sector. Their tools are used nationwide, as well as internationally, from pupils, teachers and school leaders right through to local authorities and large academy chains.

Some of the questions Nick asked Andy include:

• Your business is unlike many others as you really focus on innovation and culture; what does innovation mean to you?
• What do you think is important for businesses and establishments to consider and take stock of right now, especially after Covid?
• With so many new technologies entering the market, what will your approach be to these new technologies and when to introduce them?
• What advice would you give to edtech businesses and startups?

We’ve split the interview into three parts to make it easier to digest. In part 1, Nick and Andy discuss innovation and culture at the circus (for those of you who have never visited, Angel Solutions offices are themed as a circus), and the impact of Covid on businesses.

Part 2 focuses on their ‘freemium’ model and advocacy, usage data and customer success, and showing value through usage and data. They also chat about changes in edtech and the challenge this creates.

Finally, in part 3 Nick and Andy cover ‘best of breed’ solutions, what’s new in edtech, and the future direction of Angel Solutions.

Enjoy!

HIPPO is an acronym for the Highest-Paid Person’s Opinion . . . and they’re bad for business.

Hippo’s tell you their opinion and, because it’s easy to agree or too scary to challenge it, people nod along. Highly-skilled and experienced team members’ ideas are instantly devalued purely because they’re paid less than the Hippo.

It throttles innovation and it needs to stop.

But what to do instead?

Take the Google approach and test everything. Every idea deserves to be tried or challenged, and when you can back it up with data from testing you’ve got a really good chance of being heard over the roar of the hippo.