On the back of a LOT of requests from schools, academies, partners and MATS, this September we were pleased to independently host a series of MIS Discovery Sessions.

Who were the Sessions for?

What did the Discovery Sessions cover?

Bromcom MIS Discovery Session

Arbor MIS Discovery Session

IRIS Ed:gen MIS Discovery Session

Our final #FinnemoreFireside of this academic year is with Chris Kirk of CJK Associates. Chris’ work is varied and he and his team support the mission of education by providing strategy, business planning, organisation design, operations, procurement and shared service advice to education organisations.

Chris works extensively with multi-academy trusts on vision, strategy, operating models and governance/finance reviews, so our Q&A session focuses on MATs and their needs, and what this means for suppliers – both now and in the future.

It’s a really insightful discussion and we cover topics including:

• Fostering social responsibility in schools and achieving aspirations through clarity
• How schools can contribute to society
• Finding your mission: understanding and showcasing your unique capabilities
• Unlocking the power of professional networks: how Trusts can make a difference
• The challenge of ensuring adequate support for high-need pupils
• Establishing a culture of consistency: How do you ensure a similar mission statement in new schools/academies?
• The future of school groupings and the natural drift towards ten
• When MATs stand firm and refuse to uphold the Regional Commissioner’s agenda
• What is Collaborative Alignment? Achieving aspirations through group collaboration
• The challenges facing schools as the educational environments change

We’d love to hear your feedback and comments below. Enjoy!

Last week we joined MATs, LAs and the Bromcom team for an exciting day of learning, networking, and inspiration at the annual Bromcom Shard Event. There was a great lineup of expert speakers and engaging workshops; here are 7 things we learnt at last week’s event:

1. There is still a huge appetite from schools to participate in an aggregated MIS purchase, and there were some brilliant stories from LA Support Teams who helped make this happen for their schools.

2. MAT and school leaders want data that can help them make informed decisions, not just on attendance and academic performance, but on areas such as:

• Financial performance
• Operational efficiency
• Culture
• Staffing & HR

3.  Support Teams are increasingly looking to support multiple MIS so they can meet the needs of their schools, irrespective of which MIS they use – they support the process, not the product. It’s a positive step for everyone as the relationship between schools and local support is a close one, it’s something schools usually want to continue.

4. Using AI alongside MIS data can and will make a difference to schools . . . but it really does need to be handled with care when it comes to users understanding children’s data. It’s an interesting conversation

5. Academies and MATs have often led the charge in moving to a new MIS as they’ve tended to go to market and look for new cost-effective, innovative cloud solutions shortly after academisation. However, the rate of switching MIS amongst state schools has also accelerated and actually shows signs of increasing if anything! In 2018 77% of state schools used the then-dominant supplier SIMS, this has now fallen to 55% in 2023 (it will be interesting to see what the next census data shows).

6. A huge priority for MATs when they look to test the MIS market is understanding all the separate products and subscriptions they currently buy in to which they potentially wouldn’t need when they switch MIS. Across a MAT the savings really do stack up and can be used to fund staff or be reinvested in teaching and learning.

7. Strong professional relationships and great customer support are everything in our sector. It was great to hear so many individuals praised as we heard about the various journeys MATs, LAs and schools had been on switching MIS.

There’s definitely plenty of change going on across the sector and it’s clear that MATs and LAs want the very best solutions for their schools – both in terms of value and outcomes. It will be interesting to see what happens next!

Thanks again for the invite, Nick loved presenting a session and we enjoyed catching up with friends and colleagues 🙂

When it comes to selling to the education sector, using discounting as a strategy to close a sale may seem tempting. However, this approach may not be a good approach. Here’s why you should steer clear of discounting tactics and focus on building value instead.

1. It diminishes your perceived value

Offering discounts can inadvertently devalue your product or service in the eyes of potential buyers. The education sector places great emphasis on quality and long-term benefits. Instead of slashing prices, highlight the distinct advantages and tangible outcomes your offering brings to the table.

2. It seriously affects profit margins

Discounting erodes profit margins, which can have a significant impact on your business’s sustainability. In the long run, maintaining healthy margins allows for continuous innovation and the delivery of exceptional customer experiences. Focus on showcasing the unique value your product or service offers, rather than lowering prices.

3. It establishes unhealthy precedents

If you rely on discounting to close deals, you risk setting a precedent that can be difficult to break in the future. The education sector is a close-knit community, and word travels fast. Instead, aim to position your offering as a premium solution, tailored to meet the specific needs of schools or educational institutions.

4. Long-term relationships are better than short-term gains

Selling to the education sector requires a long-term mindset. Building strong relationships based on trust, credibility, and a genuine understanding of their challenges and goals is key. By focusing on the value your product provides and fostering partnerships, you’ll establish a foundation for sustained success.

So instead of discounting, aim to differentiate through quality and service. By emphasizing value, maintaining healthy profit margins, and building long-term relationships, you can position your product as a premium solution while meeting the unique needs of schools and educational institutions.

Success lies in creating meaningful connections and delivering exceptional experiences that transcend price.

This month sees us publish our 40th #FinnemoreFireside chat and this time we’re delighted to welcome Jim Knight, The Rt Hon Lord Knight of Weymouth on for a Q&A session.

Jim Knight works in education, digital technology and as a legislator. As a UK government minister and MP, Jim’s portfolios included rural affairs, schools, digital and employment.  He was a member of Gordon Brown’s Cabinet 2009-2010, before joining the Lords after the 2010 General Election.

Jim is a director of Suklaa Ltd, providing advisory services to UK and international clients working in technology for education and learning, international schooling, and teacher engagement. He’s also currently chair of the board for E-ACT, is on the Nord Anglia Education Advisory Board, on the Global Advisory Council for BETT, and was appointed Chair of the Board at COBIS in November 2022.

In this Q&A Nick and Jim discuss amongst other things:

• Where Jim’s passion for education comes from and why he has dedicated so much of his working career to education.
• The disconnect between the education and labour market, and the need for a school system which truly meets the needs of learners, communities and employers.
• Why focusing on academic performance and grades doesn’t work for many, and how other core skills are more important than literacy and numeracy.
• Is edtech behind the curve compared to industry: what happened to real future-gazing?
• The fact that leadership on the use of edtech is no longer there (a role previously played by Becta) and something is required to fill the gap.
• Using trends and AI to promote insights and the associated challenges that come with sharing and interrogating data?
• The three big challenges that Jim would like to see edtech help solve

We’d love to hear your feedback and comments below. Enjoy!

We’re kicking off the summer term with our next #FinnemoreFireside, this time with Derek Hills,  Director of IT, Systems and Data at Ark, a charity and network of 39 schools that aims to transform children’s lives through education.

Derek has a wealth of experience leading first-class Data and IT teams, having previously worked with other MATs including Harris Federation and David Ross Education Trust before taking up his role at Ark. He knows the MIS landscape well and we had an interesting chat about what the future of MIS might be, including topics such as:

• Where does Derek’s passion for data and analytics come from, and why does he love working in education?
• What can be achieved by sharing data, info and best practice
• Where he sees AI fitting into technology budgets and the broader education landscape
• Are schools getting enough out of their edtech and systems, and are they utilising it effectively?
• Consolidating solutions means investment can go into teaching, but what are the challenges around open data policies?
• The importance of working in partnership with suppliers and forming long-lasting relationships
• What Derek would like to see more of from edtech companies

Our first #FinnemoreFireside of 2023 is with Catherine Tallis, Director of Business Services at HFL Education.

HFL Education (formerly Herts for Learning) is a national provider of school improvement and business support services, training and resources.  As long-standing providers of MIS support to their schools, this Q&A discussed in detail the ways in which support teams must adapt as the MIS market continues to evolve. Being a SIMS-only support team, as was usually once the case, is now a risky strategy for any team wanting to remain in business in the coming years.

It’s a fascinating chat and, amongst other things, Nick and Catherine discuss:

• The precarious state of school finances and the impact that has on decisions, and the huge amount of pressure on schools as they are taking on more as services around them are cut to the bone (e.g. CAMHS, social care, etc.)
• How academisation and changes to the way schools licence MIS have led to the sector completely changing, and how HFL Education have adapted into a multi-MIS support team to help their schools
• What will happen to teams who aren’t able to adapt quickly, and how the conversation needs to shift away from software support to whole school strategic support
• The challenges around understanding overheads as a business where teams are still part of an LA
• The democratisation of data, and how HFL Education supports meaningful school improvement through the effective use of data
• Schools are great at curriculum change but not always so great at change across other systems, and this is something support teams can help with
• HFL Education’s vision and plans for the next five years
• What Catherine would like to see from the market and from suppliers

We’d love to hear your feedback; what would you like to learn from support team leaders?

We’ve spoken to many schools, Trusts and LA support teams about the options regarding the 3-year ESS SIMS contracts, so it’s great to hear that there’s now some clarity as to what to do next.

Basically, if you’ve been thinking about exploring alternative MIS systems you can now take advantage of the new 12-month break clause following the recent Competition and Markets Authority judgement.

The CMA has published its decision to accept commitments from ESS that enable certain schools (meaning those which had considered switching providers but concluded they did not have sufficient time to do so) to apply to an independent adjudicator for a 12-month break clause. If granted, the clause will allow them to exit their current three-year contract with ESS and choose an alternative provider, should they so wish.

– This is good news for schools that wanted to go through a procurement exercise for their MIS but felt they didn’t have enough time as they can now apply for a 12-month break clause to give them time to test the market.

– What’s not so great is that there’s a limited timeframe to get your application in and you’ll need to provide a supporting statement. Schools have one month to apply, from 10^th January 2023 to 10 February 2023.

You’ll be told whether you are successful by 31st March 2023, you then have 12 months to choose a new supplier, giving you time to switch by March 2024.

There is no downside to applying. It’s worth doing to buy some time so you can take a proper look at the MIS solutions out there. You’re not under any obligation to actually move supplier and you can always change your mind and do nothing.

If you’re happy with your existing SIMS contract and terms, then of course this probably isn’t for you. However, if you would have liked to test the market but couldn’t do so at the time, here’s the link to the application form and the guidance

We’d also recommend looking at the support options available as many local school support teams are completely MIS agnostic; they support the process, not the product. They can often help you with your market-testing exercise and are able to support your MIS implementation as part of your overall IT strategy and School Development Plan too.

The MIS sector in England continues to be in a state of flux and there are currently no signs of it settling down. Schools and MATs continue to switch suppliers, businesses and support teams are changing the way they operate, and new partnerships and being formed to enhance the value suppliers offer.

Is this a good thing for schools and MIS users? We certainly hope so, with change comes innovation, but I can see why MIS can feel like a pain in the backside as opposed to an opportunity to improve things for some schools and MATs.

Here are some of the big talking points in 2022 and our predictions for 2023

The challenges around ESS’ move to direct licencing and 3-year contracts continue

When ESS announced to all its schools that they required them to licence with them directly (as opposed to via an LA licence deal) and that all contracts would be for 3-years now as opposed to one, there was a great deal of pushback from schools culminating in a challenge from them and a subsequent investigation by the CMA.

ESS, having offered various incremental ‘break clauses’, is now proposing a ‘New Break Clause Offer’ which will allow some schools to apply to break their contract if they can provide ‘objective evidence of a clear intention to switch’. The application will then be assessed by an independent adjudicator. Whether or not the CMA feel this is fair and workable remains to be seen. At the time of writing, the investigation is still open but the decision is likely to be soon as the last CMA consultation period closed in December 2022.

Our predictions: given just how many schools are affected by the ESS decision to change their terms, it’s likely the CMA would have received many responses during the last consultation period – both from schools and suppliers alike. Is it realistic to ask schools to provide written evidence of conversations – that would have likely happened verbally – in order to be able to apply to move? Is the application process itself so complicated that it puts schools off and they simply stick with what they’ve got? All questions the CMA will be considering, but we can see this rumbling on into 2023.

(**UPDATE** on 10th Jan 2023, the CMA published its decision to accept commitments from ESS that enable certain schools (meaning those which had considered switching providers but concluded they did not have sufficient time to do so) to apply to an independent adjudicator for a 12-month break clause. If granted, the clause will allow them to exit their current three-year contract with ESS and choose an alternative provider, should they so wish. More details on our blog here, schools have until 10th Feb 2023 to make their application.)

The rate of churn in the market continues at an even higher rate than expected

The most recent census figures are out and show that, over the past year, 2,734 schools have moved away from SIMS to alternate MIS suppliers. It means they’ve lost 18% of their market share in one year, probably higher than anyone expected. It also means that lots of challenger MIS are gaining ground with Arbor and Bromcom being the big winners, and lots of other new and existing MIS suppliers continue to gain ground (I’d recommend checking out Josh Perry’s blog for a detailed breakdown of market share by supplier).

Our predictions: Is this likely to continue into 2023? Everything indicates that it will. The school census figures are a good indicator of what’s going on but they always give a slightly delayed view on the market; they tell us which MIS the school used to submit the census, but they don’t reflect any recent procurements or new contracts schools may have entered into (e.g. the recent West Sussex procurement).  In the face of an enforced 3-year contract, many SIMS schools scrambled to move to an alternate MIS and there are still migrations in progress. We know that more schools, academies and MATs also intend to test the market there but felt that they couldn’t run a fair and thorough procurement within a limited timeframe (we talk about this below).

The acceleration in churn we’re seeing is not just due to contract issues though. There is a real desire for new solutions which offer schools something different, and which better meets the needs of MATs.  Bromcom and Arbor have made significant gains, and the primary-focused cloud MIS (Scholarpack, RM Integris and Horizons/Pupil Asset) have held fairly steady.  There are also new players out there which schools are happily choosing to switch to. IRIS Ed:Gen was the next fastest grower, and Compass Education is already busy getting schools live here in the UK.  ET-AIMS and Go4Schools have new MIS offerings which are sparking interest, and Satchel recently announced that they intend to build an MIS too. There’s lots of potential for growth and a very high likelihood that we’ll see more churn.

What’s next for Support Teams

The role and nature of school support teams continue to evolve. As an LA team, only offering support for one MIS option feels more and more precarious as the level of churn amongst schools, academies and trusts increases each year. However, by and large, MATs, schools and academies often still want to buy into local support – they still want to work with the colleagues with which they’ve built such great relationships.  As a result, the number of support teams forming partnerships with MIS providers other than SIMS has increased drastically, and many now offer multi-MIS support. The progressive teams understand that the priority is helping their schools achieve their goals, and it’s something they plan to continue to do in the future – irrespective of the systems they use. They “support the process, not the product”.

Our predictions: unfortunately, those LA teams that only offer SIMS support to their schools are going to find it harder and harder in the future. LAs no longer hold a SIMS licence in perpetuity as was once the case as ESS mandates that all schools licence with them directly so LAs are no longer a route to a preferential SIMS licence deal. ESS is offering its own support contracts directly to SIMS schools at a favourable price so these teams may find that some of their schools won’t buy into their MIS SLAs at all. In addition, we’ve heard anecdotally that ESS plans to discontinue the annual entitlement rebate that has traditionally been available to LA teams in return for them supporting SIMS. For many, it may mean there is no longer a viable business.

(N.B. we have a new #FinnemoreFireside coming up with Catherine Tallis, Director Of Business Services at Herts for Learning Ltd where we discuss the challenges above – watch this space)

An increased focus on procurements

As indicated by the amount of churn, it’s clear there are likely to be more procurements underway than ever. Depending on the size of the school or trust, this can be a complex process involving stakeholders from across all areas of operations, teaching and leadership.  At any one time, an MIS supplier will also be responding to multiple tenders so we’d definitely encourage the use of a framework such as  G-cloud or Everything ICT. It helps the process run smoothly and helps guard against any legal challenges.

Our predictions: We anticipate school and MAT requirements becoming more high-level and strategic as it becomes clear what brand-new cloud-based MIS can help them achieve. While lots of requirements have tended to focus on functionality in the past (e.g. can you take a register, can you submit the census) these are things that all MIS can do. A decision which is made purely on basics and price rarely gets schools and Trusts what they need.

We’re starting to see Trusts ask more of MIS suppliers in terms of how they will help them meet their own overall strategy. For example:

• How will the MIS help them meet Carbon net zero targets by 2030?
• How will the MIS provide the insight on students we need to successfully run a national academy chain?
• How does the MIS help us allocate budget to staff resources accordingly based on effective pedagogy?

Being a straight admin/office tool is not enough anymore, Trusts are looking for software partners with long-term benefits.

The desire for cloud solutions continues

There has always been a strong case for a school to move all its systems to the cloud, and this was brought into sharp focus by the pandemic.  Anytime, anywhere access became absolutely crucial as school staff were unable to gain physical access to buildings. Even when they could, many students were still attending school remotely so there had to be solutions in place to cope with remote learning – it caught a lot of people out and accelerated cloud strategy.

The argument around TCO (Total Cost of Ownership) is now more important than ever as, once again, schools find their budgets being shrunk so any way to save money has to be considered. Cloud solutions mean that schools don’t need to buy or house a server so there are all the associated power and air-con cost savings that go with it.

Carbon targets and a successful net zero strategy are also becoming a higher priority for schools as we head towards 2030, they want to waste as little energy as possible and the cloud helps them get there.

Our predictions: schools will of course want to move to the cloud where possible and all the MIS suppliers understand this. The fast-growing suppliers are cloud-based as you would expect, and ESS has a cloud strategy with its Next Gen solution planned for the future.

For schools and Trusts who find themselves with a client-based MIS for the foreseeable future, there are other options out there to help your cloud strategy. For example, suppliers can sometimes help with this directly, and school support teams such as Scomis offer SIMS hosting so you no longer need to buy and maintain servers.

Partnerships, mergers and acquisitions

There has been so much acquisition activity around MIS in recent years and this continued in 2022 with RM announcing the sale of the division that includes the Integris MIS to The Key Group. When the deal goes through, The Key will have around a 33% MIS market share in the English-maintained sector (across Arbor, Scholarpack and Integris) which makes them a huge player, second only to ESS SIMS which currently has around 56%.

Suppliers of MIS-adjacent solutions have also continued to form fruitful partnerships as it becomes clear that there’s not a ‘one-size-fits-all’ solution for schools and Trusts, and flexibility is everything.

Our predictions: We’re seeing increased merger, acquisition and partnership activity amongst support teams too. For example, it was recently announced that School ICT Services Ltd had been acquired by Oxfordshire-based provider of education ICT services, Turn IT On.

We’re also seeing more and more LA support teams working in partnership with each other in order to pool expertise and deliver valuable services to their schools. For the reasons outlined earlier in the blog, we see this sector in particular as one to watch as the nature of SIMS support teams changes.

So, all in all, an eventful year in the sector and we can see more change coming in the future. While it feels like a lot of battles are currently being fought around contracts and agreements, we’d really like to see what’s coming next in terms of innovation.  Who’s out there redefining the role MIS will play in schools in the face of changing requirements?

We’d love to hear what’s next and look forward to working with suppliers, schools, Trusts and support colleagues throughout 2023.

We’ve been privileged to speak with even more edtech and industry thought leaders throughout 2022 as part of our #FinnemoreFireside chats, and the insight they provide us and our community is invaluable.

So thank you Jonathan Coyles of EO Consulting for talking to us about how Trusts can become more energy-efficient, hit carbon targets, and save money at the same time.

Thanks to Mike Donoghue for giving us an insight into how MATs work and what is important to directors, leaders, governors, staff and learners.

It’s great to speak with entrepreneurs from across the edtech industry so thank you Lawrence Royston for getting involved and giving us your perspective.

Thank you to Stephen Bilboe for talking to us about changes across the international and independent education sector, and what the future might hold in terms of MIS.

Our chat with marketing and PR guru Cath Lane is essential listening for everyone who owns or leads an edtech business, thanks for the great advice.

Thank you to Andy Kent for talking to us about his focus on innovation and culture to help all levels of the education sector.

We welcomed Phil Neal back for a follow-up chat to discuss changes in the world of school management systems.

We spoke with Martin Baker of The Safeguarding Company about the lessons that can be learnt from the Child Q case.

And finally, we were delighted to speak with Matt Woodruff, Vice President of Analytics and AI at Community Brands UK, for an insightful conversation about data and machine learning.

We’ve thoroughly enjoyed making the series and already have some great sessions ready to go in the new year including a discussion on school support with Catherine Tallis, Director Of Business Services at Herts for Learning Ltd – watch this space!

Have a great Christmas break, looking forward to sharing more with you all in 2023! 🎄

Best wishes from Sarah & Nick

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