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Business Development, Marketing, New business, Product Development, Retention, Sales, Strategy, UncategorizedThe Ultimate Guide to Conducting Competitor Analysis in the Edtech Sector
In edtech, staying ahead means more than delivering a great product. It’s about understanding the…
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EP. 050 – Edtech Thought Leader Q&A: Naimish Gohil, CEO & Founder, and Louise Raw, Head of UK Business, Team Satchel
Our final #FinnemoreFireside of 2024 is with Naimish Gohil, CEO & Founder of Team Satchel alongside…
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A Software Demo is NOT a Sales Strategy: Rethinking How We Sell in Edtech
In edtech, it’s tempting to lead with a software demo. After all, your product is…
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Why “Good Enough” Isn’t Enough: Moving Beyond MVPs in Edtech
From MVPs to OVPs: Why Edtech Needs to Evolve to Truly Meet Customer Needs …
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EP. 049 – Edtech Business Thought Leader Q&A: Simon Freeman, Managing Director at IRIS Education
Our next #FinnemoreFireside of this term is with Simon Freeman, Managing Director of IRIS Education…
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Boosting Edtech Engagement: The Science of Spaced Repetition in Marketing
While working with a client recently, I encountered a familiar scenario: a well-crafted email campaign…
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From Features to Futures: Why Your Edtech Product Roadmap Needs a Rethink
Traditional product roadmaps often feel like crystal ball gazing – the further you look into…
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The Art of Saying Less: Why Brevity is Your Secret Weapon in Educational Technology Sales
In an industry where everyone seems to be shouting louder and longer, perhaps it’s…
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Leveraging the Circle of Influence: A Growth Strategy for Edtech
In edtech, sustainable growth goes beyond acquiring new customers. While landing a contract with a…
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Automate the Mundane, Amplify the Human: AI’s Role in Edtech Success
Technology is advancing faster than ever which means edtech businesses are presented with both an…