Business Development
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Stop Sending Emails to Everyone! Why Testing Your Email Campaigns on a Smaller Audience Can Boost Your Results
Email marketing is a tried-and-true method for connecting with potential customers, especially in the edtech…
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AI, Business Development, Education, future, New business, Product Development, Product Management, Startups, Strategy, TechnologyWhat Will Set the Best Edtech Companies Apart in 2025?
As we look ahead to the year 2025, the edtech sector stands at a pivotal…
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Business Development, Marketing, New business, Product Development, Retention, Sales, Strategy, UncategorizedThe Ultimate Guide to Conducting Competitor Analysis in the Edtech Sector
In edtech, staying ahead means more than delivering a great product. It’s about understanding the…
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A Software Demo is NOT a Sales Strategy: Rethinking How We Sell in Edtech
In edtech, it’s tempting to lead with a software demo. After all, your product is…
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Boosting Edtech Engagement: The Science of Spaced Repetition in Marketing
While working with a client recently, I encountered a familiar scenario: a well-crafted email campaign…
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The Art of Saying Less: Why Brevity is Your Secret Weapon in Educational Technology Sales
In an industry where everyone seems to be shouting louder and longer, perhaps it’s…
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Leveraging the Circle of Influence: A Growth Strategy for Edtech
In edtech, sustainable growth goes beyond acquiring new customers. While landing a contract with a…
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AI, Business Development, Education, future, Product Development, Product Management, Strategy, TechnologyWhy Edtech Businesses Must Embrace AI to Stay Competitive
There’s a growing divide between those who leverage artificial intelligence (AI) and those who don’t.…
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Balancing AI and Authenticity: How to Grow Your Edtech Brand Without Losing the Human Touch
Artificial intelligence (AI) can automate almost anything—from data analysis to streamlining administrative tasks. It’s tempting…
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#FinnemoreFireside, Business Development, data, Education, future, MIS, MIS Support, school support, schools, Strategy, Technology, UncategorizedEP. 047 – Edtech Business Thought Leader Q&A: Pete Collison, General Manager (UK & Ireland), Compass Education
Our next #FinnemoreFireside is with Pete Collison, the General Manager of Compass Education for the UK &…