Business Development
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Boosting Edtech Engagement: The Science of Spaced Repetition in Marketing
While working with a client recently, I encountered a familiar scenario: a well-crafted email campaign…
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The Art of Saying Less: Why Brevity is Your Secret Weapon in Educational Technology Sales
In an industry where everyone seems to be shouting louder and longer, perhaps it’s…
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Leveraging the Circle of Influence: A Growth Strategy for Edtech
In edtech, sustainable growth goes beyond acquiring new customers. While landing a contract with a…
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AI, Business Development, Education, future, Product Development, Product Management, Strategy, TechnologyWhy Edtech Businesses Must Embrace AI to Stay Competitive
There’s a growing divide between those who leverage artificial intelligence (AI) and those who don’t.…
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Balancing AI and Authenticity: How to Grow Your Edtech Brand Without Losing the Human Touch
Artificial intelligence (AI) can automate almost anything—from data analysis to streamlining administrative tasks. It’s tempting…
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#FinnemoreFireside, Business Development, data, Education, future, MIS, MIS Support, school support, schools, Strategy, Technology, UncategorizedEP. 047 – Edtech Business Thought Leader Q&A: Pete Collison, General Manager (UK & Ireland), Compass Education
Our next #FinnemoreFireside is with Pete Collison, the General Manager of Compass Education for the UK &…
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How AI Can Make Your EdTech Business More Efficient and Profitable
Artificial Intelligence (AI) is revolutionising the software solution sector, creating efficiencies, enhancing user experiences, and…
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AI, Business Development, Client Management, Leadership, Marketing, New business, Product Development, Product Management, Sales, Startups, StrategyElevate your edtech business: Join The Knowledge coaching programme for education sector business leaders
When we designed our 6-month coaching programme, The Knowledge, we set out to ensure it…
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Rethinking Marketing: Integrating Marketing into Every Aspect of EdTech
Marketing isn’t just about paying for ads, changing the logo, or building a social media…
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Understanding Buyers in the UK Education Sector
In the UK education sector, making a big purchase decision is rarely a one-person show.…