Sales
-
Boosting Edtech Engagement: The Science of Spaced Repetition in Marketing
While working with a client recently, I encountered a familiar scenario: a well-crafted email campaign…
-
The Art of Saying Less: Why Brevity is Your Secret Weapon in Educational Technology Sales
In an industry where everyone seems to be shouting louder and longer, perhaps it’s…
-
Leveraging the Circle of Influence: A Growth Strategy for Edtech
In edtech, sustainable growth goes beyond acquiring new customers. While landing a contract with a…
-
The Power of Peer Recommendations: How to Drive EdTech Success
If you’re not tapping into peer-to-peer referencability, you’re missing out on one of the most…
-
AI, Business Development, Client Management, Leadership, Marketing, New business, Product Development, Product Management, Sales, Startups, StrategyElevate your edtech business: Join The Knowledge coaching programme for education sector business leaders
When we designed our 6-month coaching programme, The Knowledge, we set out to ensure it…
-
Rethinking Marketing: Integrating Marketing into Every Aspect of EdTech
Marketing isn’t just about paying for ads, changing the logo, or building a social media…
-
Understanding Buyers in the UK Education Sector
In the UK education sector, making a big purchase decision is rarely a one-person show.…
-
Content That Connects: How EdTech Leaders Can Engage Their Audience
Creating content regularly can be daunting, especially when you’re pressed for time. However, consistent content…
-
The real reason you’re losing sales: 10 things NOT to do when selling to schools
If you’re losing sales then it’s usually down to these very basic reasons (despite what…
-
Are you giving your customers the creeps? The key to successful customer meetings
It’s a well-known good practice to do your research before you meet with a potential…