Strategy
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Rethinking Marketing: Integrating Marketing into Every Aspect of EdTech
Marketing isn’t just about paying for ads, changing the logo, or building a social media…
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From Automation to Personalisation: The Impact of AI on Edtech Innovation
How AI Can Revolutionise Education: A Thought Leadership Perspective Artificial Intelligence (AI) has the potential…
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Understanding Buyers in the UK Education Sector
In the UK education sector, making a big purchase decision is rarely a one-person show.…
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Content That Connects: How EdTech Leaders Can Engage Their Audience
Creating content regularly can be daunting, especially when you’re pressed for time. However, consistent content…
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Unleashing Potential: Exploring the Future of AI with Coventry Schools
It was a real privilege to be asked to present a session on the future…
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Leveraging Customer Testimonials: Your Secret Weapon in Edtech
Do you make the most of customer testimonials? Customer testimonials are one of THE biggest…
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How to Write Effective Emails and Messages for EdTech: A Simple Four-Step Guide
When you’re reaching out to people in the edtech field, it’s crucial to get your…
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The three essential stages of a successful Marketing Strategy: A simple guide
Creating a Marketing Strategy can feel complicated but it can essentially be boiled down into…
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The real reason you’re losing sales: 10 things NOT to do when selling to schools
If you’re losing sales then it’s usually down to these very basic reasons (despite what…
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How to navigate media interactions like a pro: Insider tips for effective communication
Whether you’re navigating interviews, Q&A sessions, or engaging in conversations with stakeholders, mastering the art…